These days, it is virtually impossible to create and run a flourishing online business without making the most of on-page and off-page search engine optimization (SEO) strategies. Verified, and personalized SEO tactics always work to your advantage, enabling you to optimize your webpage and make it occupy a better position in search engine results.
To make inspired decisions and implement the right changes, you would have to come up with an optimal SEO plan, tailored to you unique goals. In this case, you should be able to identify and separate the truly useful optimization techniques from the ones that are based on misconceptions and/or deliberately deceiving practices. Below you will find some of the most common SEO myths that should never influence your actions.
1) Search Engine Optimization Strategies Require Too Much Time and Money
This is a common misconception, forcing business owners to believe that a DIY website optimization plan is the most convenient option at hand. In reality, several respectable companies provide flexible, affordable search engine optimization packages based on your needs, objectives and financial possibilities. You just have to find the best one for you and stick to it. Once you start to speak SEO, you can never stop. As Google doesn’t seem to stop rolling out new algorithm updates, it is essential to be able to cope with all these changes in a timely fashion.
2) Any Kind of Content Can Help Me Attain My Business Goals
This is perhaps one of the most dangerous myths that could affect the profitability and popularity of your business. Low-quality, poorly optimized content won’t get you very far. In order to work to your advantage, high-quality web content should:
a) Be Interesting,accurate, original and easy to read
b) Flow naturally, without bearing the influence of counterproductive SEO strategies, like keyword stuffing
c) Be built around popular, relevant keywords
3) If I’ve Never Used SEO Strategies in the Past, Now It Would Be Too Late to Start
It’s never too late to correct your previous mistakes. You can use a generous selection of online tools (keyword density analyzers, link checkers and so on) to discover and address your past mishaps. If you don’t have the time, the skills or the patience to complete this task on your own, you can always hire a team of SEO experts who will also offer you a free site assessment, enabling you to understand the good, the bad and the ugly of your current optimization and web content-related tactics.
4) Any Kind of Link Building Strategies Are Useful
Think again. Not all that glitters is gold and not all link building strategies are recommended. On the contrary, buying 1,000 links won’t help you grow your business; it will only expose you to major penalties coming from Yahoo, Google and Bing. You should strive to get natural links from high-quality sources, which basically represent a form of endorsement and tell search engines that your website is a popular, relevant, trustworthy source backed by high-authority websites.
5) It’s OK to Cheat: My Attempts to Manipulate Search Engine Results Can’t Hurt Me
Wrong. SEO strategies like bad link building strategies, keyword stuffing and hidden text and basically every other deceitful,manipulative optimization technique that you may refer to as the ace up your sleeve will eventually hurt your ranking and your indexing.
6) Duplicate Content Helps Me Save Time and Effort
Google, Bing and Yahoo strive to ensure an ideal web experience for all categories of users. This is the main reason why search engines do not tolerate duplicate content. MOZ reveals the fact that there are three types of duplicate content: true duplicates, near duplicates and cross-domain duplicate web writing. All of them can hurt your online reputation and can be fixed using 3 main tools: total removal (404 error), 301 redirect or robots.txt files.
7) Keyword Research Is a Mere Waste of Time
Not true.Keyword analysis can help you optimize your web writing and come up with user-oriented content that could improve your conversion rates. All you have to do is identify the best keyword tools and make sure all your published written materials flow naturally and display an ideal keyword density.
8) Meta Keywords Tags Are Extremely Valuable from a SEO Standpoint
In the past, meta keywords tags were extremely important elements comprised by any successful SEO process. Unfortunately, they rapidly became a part of spammy practices serving manipulative purposes, so Google decided to ditch them. At this point, they have no SEO value and may work to your disadvantage, enabling your competitors to read your cards and discover your secret optimization plan.
9) Rich Snippets Can’t Do Much for My Online Business
Not true. Rich snippets can actually help you improve your SEO strategy and increase website traffic the easy way. Rich snippets allow users to discover useful info at a first glance (author information, ratings, photos and more), and can boost your click-through rates by up to 30%, according to Search Engine Land.
10) SEO Is Rocket Science and Exceeds the Capabilities of “Average Joes”
If you don’t speak SEO at this point, this doesn’t mean that you can’t learn the basic steps involved by a search engine optimization campaign. Moreover, if you think that this topic exceeds your capabilities or that it demands a lot of time and stops you from focusing on the core of your business, you can always choose to make a safe bet and hire a team of SEO experts who could bring you on the right path, towards a user-oriented, Google-friendly website