In a universe governed by ever-changing Search Engine Optimization (SEO) rules, can you actually afford to end your friendship with Google? There are many things that could lower your rankings and expose you to considerable penalties from search engines. Duplicate content and shady, manipulative practices like hidden text, keyword stuffing and paid links are only a few of the most counterproductive optimization tactics.
If you don’t have the skills, the experience or the know-how to create and implement your very own personalized SEO plan, ask for help right away. You can hire a team of SEO/SEM (Search Engine Marketing) specialists, or you could perfect your own on-page and off-page optimization process; the choice is up to you. Either way, before making a final decision, take a closer look at the 5 organic SEO services that you can’t and shouldn’t try to live without.
1. Original Content
Brain cells deprived of oxygen will start to die after approximately 4 minutes. After more than 5 minutes, lack of oxygen can cause irreversible brain damage. Think about the fact that fresh content is as important to your website and oxygen is vital to you. Quality content is what attracts readers and keeps them on your page for a long period of time. Moreover, Google, Yahoo and Bing strive to ensure a superior user experience for everyone, so they have a minimal tolerance for duplicate content. Every single SEO survival guide written in the post-Panda and post-Penguin era accentuates the importance of 100% original content, cleverly written to tell a unique, compelling story about your brand and your product, while keeping you in Google’s good graces.
2. Social Signals
No matter how hard you try, you can’t enhance your online visibility, reach a broader audience and improve your ranking and your conversion rates without reinforcing your presence on major social media networking websites.
According to Moz, social signals impact organic search rankings in a direct and indirect manner. The direct impact comprises many elements, including the number of Facebook shares, number of Twitter followers, number of users that have you in their circles in Google+ and so on.
On the other hand, the indirect impact of social signals refers to increased citations and a higher number of inbound links, a larger number of positive reviews and reduced bounce rates. These are all exceptional advantages that can contribute to your business growth, so make sure you have someone by your side who can help you to stay active on major social media platforms.
3. Local SEO
Local SEO is a crucial element for all companies, especially for small-scale ones whose owners have limited resources. Local search engine optimization enables people to find your business in record time with a few clicks. Crafting killer content based on relevant keywords is only one big step in the right direction. For instance, if you sell beer in New York, the search term “New York beer” should be included in your web writing. If you use Google AdWords to promote your business, note that you will pay less for local keywords. For example, if you want to buy “Indian cuisine,” you’ll most likely spend a lot of money. On the other hand, the keyword “Indian cuisine in Kansas” will cost you a lot less.
Local SEO gives Google the chance to display relevant info about your business, which could attract more clients in the blink of an eye, like for instance reviews posted by different users, photos of your business and a map indicating your exact location. 83% of all people go online when they want to find a nice place to eat or simply a beautiful location where they can spend their spare time in good company. It’s up to you to draw them to your small business and turn them into devoted clients.
4. Engaging Multimedia Content
If your website features only large chunks of text, it will never do you any favors. Written text serves a very important purpose, but it should be alternated with different other forms of content that may appeal to your readers, including video, relevant, quality images and infographics. You should know that infographics are extremely popular these days. They can bring you a plentitude of inbound links, because they are cataloged as extremely shareable web content. Moreover, inforgraphics synthesize information better than any other type of content and allow users to filter and assimilate it rapidly and easy.
5. Portfolio of Work, Gallery, or Some Way to Validate Your Services
To be able to send a powerful message and attain your SEO goals, you have to learn to resonate with your audience. Would you buy a luxury car worth 1 million dollars while blindfolded? Probably not! Even if your products or services may cost a whole lot less, your prospects won’t make a purchase if you don’t convince them that what you are selling is exactly what they are looking for. Post, edit and update a portfolio of your work. Include only premium, beautiful photos that are relevant to your line of products and brand. Photograph your merchandise from different angles and most importantly, manage your gallery and don’t let it get old or boring. This is the simplest method to bond with your public and make your clients reach the conclusion that they struck gold by finding your business online.
Focus your entire attention on these 5 important organic SEO services and find out how they could bring you one step closer to the popularity and profitability increases that you’ve been dreaming about for so long.