An attractive, properly optimized website is the key to success in any field of activity. A dull, unattractive webpage that is not designed with your readers in mind will inevitably make you sink into oblivion. For most small-scale business owners who strive to grow a thriving business, SEO website design is the ace up their sleeve.
Beneficial changes, in terms of Search Engine Optimization (SEO) web design, lead to improved conversion rates, a diversified clientele, increased brand awareness and superior profit margins. You could choose to implement these changes on your own, via a lengthy trial-and-error process, or you could hire a professional website designer and rely on his services to get the best results in no time. Either way, keep reading to discover 7 of the most horrifying and incredibly common SEO website design mistakes that you should avoid at all costs:
1) Design Now, Optimize Later
This is a counterproductive practice that will stop you from attaining your most important end goals. It’s like using cheap materials to build a house, thinking that you will be able to handle the costs of minor fixes in the long run. Wouldn’t it be better to invest the right amount of money in a sturdy, flawless construction that won’t require any alterations anytime soon? Hire a search specialist before designing your site. The architecture of your site should be based on popular queries. Navigation schemes, breadcrumb links, cross-links, categories and headings are some of the most important elements that should be influenced by the keyword research conducted by your search specialist.
2) Using Splash Pages
Splash pages are entry pages displaying a huge graphic image and one link instructing readers to access a certain website; they could also comprise a Flash animation accompanied by a “skip intro” link and a redirect to a different webpage. Generally speaking, splash pages are large-scale advertisements. Your homepage should never be considered a huge advertisement. Here are the main issues associated with splash pages:
a) Lack of keyword-rich content
b) The absence of beneficial link-building strategies (splash pages are usually liked to only one page within a particular website)
c) Because of their redirects, splash pages are often not indexed by search engines.
3) The Absence of Focused Web Content
Website design is as important as your web writing. Do you know how to create, prioritize and organize your content to address the unique needs and demands of your targeted audience? First-class, optimized texts should be created around keyword phrases that are relevant for your business. Rely on free keyword density analyzer tools to see if your content is 100% focused. Make sure the users who land on your site know where they are and where they will be at any given point in time. How many focal points are on each page? Are your product descriptions compelling enough to stimulate sales? Which on-site elements look clickable and which ones don’t? Provide timely answers to all these questions before implementing any changes.
4) Inferior Page Speed
A page that takes forever to load is not your best ally, especially when it comes to growing your small business. As a matter of fact, Google has openly admitted that page loading speed is one of its ranking factors. In an attempt to ensure a flawless user experience, Google has reached the conclusion that faster websites generate a higher number of “happy users.”
5) A Fragile Balance between Graphics and Text
A picture is worth 1,000 words, but graphics on their own will seldom give you the chance to boost sales, enhance customer loyalty and increase brand awareness. Cleverly selected words enable you to create and maintain a solid connection with your potential buyers. Therefore, your job is to make sure that your website displays an ideal balance between graphics and text. Too few images will reflect the fact that you are an amateur designer, while lack of fully-optimized HTML-formatted content will cast some doubt over your professionalism and copywriting skills.
6) Pages and Images Named Randomly
Names given to pages and images are very important, as they allow both human readers and search engines to understand your mission, vision and purpose in business. Numerous business owners still haven’t realized that file names and URLs are a huge SEO opportunity. So instead of following your first impulse and naming your page worstexampleever.com/14-rrcuJ1.html, you could always come up with an improved, descriptive version like some of these.
7) Lack of Client Focus
Be honest: would you buy from a company that won’t stop praising the distinctivefeatures of its products, without mentioning the ways in which its merchandise could actually improve your quality of life? The same rule applies to your SEO website design. Instead of satisfying your own copywriter/search engine marketer/ SEO website designer ego, think about what your audience would like to hear from you. Remodel your message according to your visitors’ intent and create a website based on the stringent needs, expectations and requirements of the targeted segment of clients.
Stay far away from these 7 common SEO website design mishaps to design a fully-functional, properly-optimized website. If you need any help, don’t hesitate to rely on professional,website design services to avoid pitfalls that could affect your rankings.