Recent Digital Marketing News

These are the digital marketing news highlights for the week ended 3/10/2017 found on various publications. For a link to each article, please look in the description below.

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New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world
http://searchengineland.com/new-unconfirmed-google-fred-update-shakes-seo-world-270898

Facebook scores soccer streaming deal with MLS, Univision
http://www.marketwatch.com/story/facebook-scores-soccer-streaming-deal-with-mls-univision-2017-03-10

Twitter tests a feature that warns users of profiles with ‘potentially sensitive content’
https://techcrunch.com/2017/03/09/twitter-tests-a-feature-that-warns-users-of-profiles-with-potentially-sensitive-content/

Coca-Cola serves up gay-friendly ad for all genders, generations
http://www.reuters.com/article/us-usa-lgbt-coca-cola-idUSKBN16D2OE

Google to shutter Trusted Stores program in favor of new reviews program
http://searchengineland.com/google-shutter-trusted-stores-program-favor-new-reviews-program-270583

New Research Reveals End-of-Month Sales Tactics Cost Millions
https://www.forbes.com/sites/kenkrogue/2017/03/10/new-research-reveals-end-of-month-sales-tactics-cost-millions/#540e17eb4fa2

Bot-to-bot marketing is coming soon. Are you ready?
http://marketingland.com/bot-bot-marketing-coming-soon-ready-208534

HBO Made Fans Watch Ice Melt for 69 Minutes to Find Out When Season 7 of Game of Thrones Premieres
http://www.adweek.com/tv-video/hbo-made-fans-watch-ice-melt-for-69-minutes-to-find-out-when-season-7-of-game-of-thrones-premieres/