Content is a powerful king that allows people to attain their unique goals on highly competitive digital markets. Whether they plan to start a new business, expand their company, diversify their clientele, improve their conversion rates, boost brand awareness or enhance client loyalty, high-quality content is the most important ally in this quest for money and fame.
The mechanism is quite simple: good content brings you up, by enabling you to rank higher in search engines results and attract more visitors, and low-quality content brings you down, since it fails to address the needs and demands of your readers and, in some cases, it also attracts penalties from search engines.
Why Is First-Class Content a Mandatory Requirement?
If you want to gain and preserve a competitive edge in your line of work, premium content should be considered a must-have. First-hand web content should be relevant, original, well-organized, properly optimized and updated on a regular basis to satisfy the necessities and requirements of your targeted audience. In an attempt to ensure a flawless web experience for all visitors, Google strives to banish low-quality web writing with no value and promote 5-star content written with the reader in mind.
This is the main reason why Google has decided to display concise author info in search results. By doing so, Google is lending a helping hand to all those people who are in a hurry to find valuable, accurate information coming from reliable sources.
Why Does Google Authorship Matter So Much?
The Internet is the place where anything is possible. Millions of people use it as a source of information and entertainment. But can you actually believe everything that you read online? Of course not! Therefore, people who want to stay updated and avoid misleading news and comments turn to credible sources that are backed by reliable, trusted, experienced writers, known for their impeccable background and for their professionalism.
Google enables visitors to see author information in Google News and Google Web Search. If you want to promote your online business on your own, by writing and publishing articles or blog posts on a regular basis, it is highly recommended to make a name for yourself using Google authorship. This is the best way to build trust and credibility, while capturing the attention of a larger audience craving for excellent content. This is a simple process that doesn’t require special skills or a large amount of time.
You just have to create a Google+ Profile and use a high-quality headshot as a profile photo. Afterwards, you can verify your web content’s authorship by linking it with the profile that you’ve created via one of the two methods listed below.
Link your web writing to your profile by utilizing a verified email address.
- Make sure that your selected email address has the same domain as your webpage (for example firstname.lastname@example.org and www.wired.com).
- Every single post should display a byline highlighting the fact that you are the author of the content piece (for instance, By Jerry Springfield or author: Jerry Springfield).
- Your byline name should coincide with the name that appears on your Google+ Profile.
- Access https://plus.google.com/authorship and submit your address to Google.
- Create a link to your Google+ profile from your webpage
- Eliminate [profile_url] and replace it with the URL of your Google+ profile
- Make sure your link includes the mandatory “?rel=author” parameter; otherwise, Google won’t manage to link your content to your profile
Next step is to add links to your content from your very own author profile.
- Log into your Google+ Profile
- Start editing the Contributor To section
Spread the word about yourself, by adding the most important details in the following sections: story (tagline, introduction and bragging rights), education, basic information, links (to pages that are about you, pages that interest you and pages that feature your content pieces), places, work (occupation, skills and employment), contact information (how people can reach you at work or at home).
- When you’re done, just hit Save.
If, for some reason or another, you don’t want people to stumble across your author info in search engine results, edit your profile and uncheck the “Help others discover my profile in search results” option. It’s as simple as that.
Where Can I See My Stats?
Inside of Google Webmaster you can take a look at your stats as an author. To see your information, just visit google.com/webmasters and login using your Google+ Profile username. There you will find “Author Stats”, positioned right below the “Labs” section.
Could Your Google+ Pic Actually Influence Your Success Rate?
Make no mistake: Your Google+ pic will definitely influence your readers one way or another and, thus, also your click-through rate. Ugly, irrelevant photos will deter visitors. At the same time, high-quality pictures, taken in a flattering light and from the very best angles can and will improve your click-through rate. Cyrus Shepard witnessed a 35% increase in his click-through rates by relying on this simple method. Why not give it a try? It’s easy, fun and, most importantly, absolutely free.
What Does the Perfect Picture Actually Look Like?
When it comes to selecting the best headshots for your profile, there are a few limitations and restrictions that you should factor in. Obviously, Google thinks that decency should be considered a mandatory requirement, so it highlights its zero tolerance for content that may offend certain categories of users.
According to Google’s list of policies & principles, “Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage.”
So what are you actually allowed to display and how could you seduce the minds of your visitors and make them land on your page regularly? Unfortunately, there is no standard formula that you could apply to take the perfect picture for your author profile. On the other hand, your photograph should be in sync with your audience and your content’; it’s not only a matter of selecting the right background and the best colors to compliment your features.
In conclusion, at the end of the day, your photo should attract readers who are genuinely interested in what you have to say. Don’t hesitate to rely on professional services provided by a talented photographer, to obtain exceptional results. Also, keep in mind that great photos are not a substitute for killer content.
If you want to make your voice heard, write first-class content, use the authorship markup and put your best features on full display. Embrace all of these changes and you’ll witness radical improvements in no time.