A web design firm, especially a responsive web design firm, can help your business in a lot of ways, from helping choose fonts and colors, to organizing your menus and content.
But certain things a responsive web design firm does have a huge impact on your search rankings. So when you are choosing a new designer, make sure they can help you out in the following ways.
Studies show that if a website takes more than 3 seconds to load, 57% of your visitors will move on. Those users either close the window, frustrated, or hit the back button, looking for a different, faster answer or result.
As a business owner, you want to serve your customers well. If the doors to your business had a 3 second wait before opening, you’d probably have a lot fewer walk-ins. The only people who would come in are those who are already determined to buy something; it would be hard to get new business.
Check with your web design firm and make sure the speed of your website is up to par.
A responsive website design effectively “future proofs” your site. Whether someone comes to your website on a desktop, iPhone, laptop, tablet or any other device, your website should automatically adjust to properly fit the screen your visitor is using.
This responsiveness is not “set in stone;” in fact, it’s the opposite. No matter what type of device your website is seen on, even a device which has not been manufactured yet, your website should adjust in size appropriately.
Most Google searches and browsing time is now done on mobile devices, so having a responsive website for the many sizes of screens out there is important so you don’t exclude any potential customers.
Clicks Beget Clicks
Having a responsive website design which is also fast will help improve your rankings, which means more people will be able to visit your site. Those visitors will have a better experience, staying on your website longer and possibly sharing or linking to your content or merchandise. This will also improve your ranking!
“Cohlaboration” With Cohlab
At Cohlab, we have worked closely with many businesses to help them achieve great success in their responsive web design efforts. We are happy to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.