How Often Should I Do A Website Redesign?

How long has it been since your last website redesign?

  1. 2-3 years
  2. 3-5 years
  3. 5-8 years
  4. What website?

If your answer is any of the above, it’s probably time to at least consider a redesign of your website. Even if all you do is sit down with your leadership team a few times and hash out how you feel about your current site compared to what you see your competitors doing, it’s a step in the right direction.

Let’s take a dive into the different ways you can decide if a website redesign is really worth it for your company. Give us a call when you’re ready to Cohlaborate.

Industry

These days, industries innovate quickly. How often have you had to adjust your business model, or the way you sell? When you make major changes to your strategy, you may also consider making major changes to your website.

Responsive website redesign shown on three devices: tablet, laptop and phone.

Function

Are your original website goals being met? Whether your metric for success is sales or visitor traffic, or you needed a specific function such as an online store or blog, it’s important to reassess the function or achievement of those goals. If your physical location saw a steady decline in sales or traffic, you’d change something, wouldn’t you?

If you’re worried about security, speed, reliability or responsiveness across different devices, you should seriously consider a website redesign, and pay special attention to the platform (CMS) you build on.

Time

If you’re looking for a clearcut benchmark, most industry experts *ahem* will say you need a website redesign every 2-3 years. This will ensure you’re staying current with security, design and the changes within your own company without overdoing it.

Likeability

The final test to whether or when you should do a website redesign is if you like your website. If you’re not proud to share your website with potential clients or you’re just uninspired by its design, it’s likely time for a redesign.

Get in touch with our team to see how we can help.