When a new client approaches us for a website design, one of the most common issues with their current site is that it hasn’t been updated in months or years. Your web designer or a dedicated person on your team should be constantly crafting new content for your website to keep it fresh.
A decade or two ago, it was common thinking that a website should be set in stone and only updated very occasionally, like a brochure or business card. That’s simply not the case anymore.
The Online Experience Centers Around Content
As can be seen by the popularity of sites like The Huffington Post, Reddit, HowStuffWorks and countless blogs, fresh, ever-changing content helps sites retain and grow a following and build their ranking in search engines. Sites which are constantly changing their content, being added to and improved are getting the most traffic.
However, each of those sites have a focus: news and opinion, cool and strange things from the internet, and explanations of how language, mechanics and other things work. Their content focuses on those things and their readers reward good content with clicks, time spent on the page and site, and sharing those articles on social media.
Therefore, your site should not only have new content, but it needs to be centered on topics which reinforce your business. This is the heart of content marketing.
Another great way content marketing can improve your search engine ranking is by experimenting with different types of content and different types of pages.
Do you have a blog currently? If not, that’s a great place to start, as blogs are a good way to create consistently new content based around a theme. Experiment with different formats of blog posts, like lists, ‘How Tos’ and others.
Also experiment with infographics and videos as well as text posts to see which perform better. Use your websites built-in analytics or sign up for Google Analytics to get a better idea of how each piece of content performs with your visitors, and don’t forget to promote it on social media!
For help with the whole gamut of content marketing, contact us today!