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Reasons Why You Should Stop Using Keywords Meta Tag

Search engine optimization techniques that were tolerated a few years ago are now considered major no-no’s and those who rely on them to manipulate SERPs are penalized by Google, Yahoo, and Bing.

Moreover, other elements, like keywords Meta tags, for instance, have a negligible SEO value and don’t influence a company’s position in search engine results. In this context, should we start to ignore keyword Meta tags and focus our attention on various other aspects that could actually enhance the online visibility of our business? Google thinks that now may be a good time to give those keyword Meta tags a break and explore much more effective on-page and off-page optimization techniques that actually work to our advantage.

 

Basic Things That You Should Know about Keyword Meta Tags

Keyword Meta tags have been used for a while now by people who strive to take their website to their next level and boost the popularity and profitability of their online companies. Unfortunately, in most cases, they have been utilized to help website owners attain fraudulent goals, according to the Google Webmaster Central Blog.

Most webmasters spared no efforts to stuff these tags with keywords that were more or less relevant to their company, mission, vision, purpose in business and line of products. Tired of dealing with this sort of black hat SEO practice, Google decided to pull the plug on keyword Meta tags in September 2009. This is how keyword Meta tags have become irrelevant.  Here are a few examples of what we have found, if you have found Meta Keyword Tags worth sharing please send us the website link and we will include the best here.

<meta name=”keywords” content=”bounce u, party places for kids, bounceu, party place for kids, bounce u party,     kids party places, bounceu party, places to have a party in, places to throw a party,     birthday party places, party places, toddler birthday party places, birthday party     places”>

<meta name=”Keywords” content=”Auto Repair , Auto Towing , ASE Certified  , Auto Filter Change,Auto Repair Services, Car auto repair, Auto transmission repair, Auto brake repair, Auto ac repair, Auto body repairs, Car towing services, Cheap truck tow, heavy duty tow truck, Vehicle Towing in New York, Trailer towing vehicles, Auto electrical repair Chassis Lube, Car Oil and Filter Change, Car Transmission Service, Car Wheel Bearings, Car Pack CV Joints, Car Power Steering Services”>

At this point, they can’t and won’t reward your SEO efforts and represent a mere waste of time and energy, which could otherwise be invested in the development of your business.  Matt Cutts, head of Google’s web spam, has weighed in on the popular webmaster YouTube series that Google no longer uses Meta Tags, here is the video from him stating that Google no longer uses the Keyword Meta Tags.

What Search Engines Think about Keywords Meta Tags

If Meta keyword tags were really important ingredients in your recipe for success, Google, Yahoo, and Bing would be the first ones to let you know that you actually need them. They would try to convince you to include them inside your header and would highlight the main benefits associated with this practice. Nonetheless, in reality, Google and Yahoo have chosen to ignore Meta keyword tags.

These elements do not have an impact on web search ranking. Since keyword Meta tags have been used in conjunction with shady website optimization tactics, most search engines have decided to disregard them. Bing seems to be even more determined, and goes the extra mile to penalize website owners who count on this type of black hat SEO strategy. Bing interprets the Meta keywords tag like a spam signal. Websites that use the tag, but do not display the keywords included within it in their body copy are penalized by Bing.

Protect Your Secret Strategies by Ditching Keyword Meta Tags

So now, you know: Meta keywords tags can’t ensure a better position in SERPs simply because they are ignored by search engines. Driven by the desire to ensure a flawless web experience for all their users, Google, Bing, and Yahoo have decided to flag, neutralize and ban practices that do not serve legitimate user content purposes.

Need another great reason to ditch the keyword Meta tags once and for all? In this case, know that these elements could easily stop your company from gaining or preserving its competitive edge. How? The answer is pretty simple: your main rivals can uncover your keyword strategy by simply taking a closer look at your keyword Meta tag.

Of course, players who operate in the same field of activity as you have access to a wide range of keyword tools, enabling them to identify and utilize the most popular keywords to boost website traffic and improve sales.

Nonetheless, the fact that you are still using keyword Meta tags on your website simplifies their mission a great deal and makes it so much easier for all your opponents to see your cards, understand your strategy, and anticipate your next moves. In a few words, it’s like offering your competitors your most valuable resources on a silver platter.

Are all Meta Tags Useless?

From a SEO standpoint, it is safe to say that not all Meta tags are useless. On the contrary, webmasters are encouraged by Google to provide more accurate, concise, relevant info on their websites by creating properly optimized Meta tags.

After carefully analyzing a search engine result, you will notice three main elements: page title, website URL and description. The Meta description is a very important element, despite the fact that it does not actually serve higher-ranking purposes.

Well-written, client-oriented Meta descriptions stimulate the interest and the curiosity of your prospects and make them click on your page. They should count less than 156 characters, should display a strong value proposition, and should reflect the benefits, the uniqueness, and the main attributes of your brand in a comprehensive, concise manner. Good Meta descriptions are a real magnet for potential clients and can easily improve your website traffic.

Bottom Line

Now would be a good time to stop worrying about keywords Meta tags. They no longer have the power to offer you a privileged position in search engine results. In addition, those who choose to implement spammy SEO tactics built around keyword Meta tags expose themselves to major penalties.

On top of that, Meta keywords tag could also put the competitiveness of your online business on the line, by allowing your competitors to spy on you and unveil your winning keyword strategy. Minimize all these risks by forgetting everything about keywords Meta tags. Moreover, stick to Meta descriptions– even though they do not influence the web search ranking, they raise the curiosity of your targeted audience and convince more and more users to land on your page. When in doubt, don’t hesitate to consult Google’s list of guidelines; they will help you create, perfect and implement effective optimization strategies without risking any penalties from search engines.

Use our complimentary Digital Marketing Scorecard to gain valuable insight on how your website compares to others. We’re also glad to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.