Panda Update - High quality content matters

The URL of Your Site and Its Content: Why It Matters

Hand-Drawing-Content-Flow-ChartIf you want to grow a thriving online business, it is mandatory to optimize your website properly and make it rank higher in search engine results. This means that you have to boost your search engine optimization (SEO) efforts, pay attention to every single element related to your webpage.

Body copy, title, headers, sub headers, title tag and meta descriptions provide SEO juice so they should be optimized in a flawless manner to bring you to page 1 in Google, Yahoo and Bing. The URL of your website makes no exception. Yes, that’s right: this mere string of characters is also an important part of the puzzle, from a SEO standpoint.

How Does the Ideal URL Structure Look Like?

The optimal, Uniform Resource Locator (URL) structure should be simple and concise. It should offer prospects and insight into your line of products, enabling them to understand your mission, vision and purpose in business. It should be comprised of readable words and it shouldn’t include many ID numbers that do not give out any information on your company, brand or merchandise.

In other words, your URL should be easy to remember and should reflect the main attributes of your business and/or your commodities. The URL structure is an important aspect that shouldn’t be ignored. What does Google have to say about this topic? To help you come up with a properly optimized, user-oriented URL version for your website, Google gives you unlimited access to an excellent source of inspiration. The Google Webmaster Tools offer you valuable info on website management and URL structure.

A good URL represents a short, human-readable text counting less than 2,048 characters. Internet Explorer is unable to load pages with URLs exceeding the 2,048 character limit.

How to Come Up with an Appropriate, Google-Friendly URL

The key is to create a URL that complies with Google’s set of rules and recommendations. At the same time, you have to elaborate it with your targeted audience in mind. Would the URL reveal any information on your product or would it fail to stimulate the curiosity and the interest of your prospects? URLs that do not provide any kind of info and do not convince users to click on your site have very little value and should be optimized as soon as possible.

Individualize Your Business with a Relevant URL

Moreover, it is important to have a URL that is similar to the name of your company. This is a great way to individualize your business and enable potential buyers to find you in record time. Furthermore, a great URL structure will give you the chance to exceed the efforts of your main competitors whose URLs are a mere string of numbers. In other words, a structured URL is your chance to reach a broader clientele and improve your profit margins without lifting a finger.

Here’s a list of best practices, which you should follow to come up with ideal URLs for your websites.

a)      Make sure your URL is readable and represents an excellent source of information, compelling users to click on your page

b)      Use hyphens to separate different words that are included in your URL. However, note that in this case less is more. Excessive usage of hyphens can be cataloged by Google as a ‘spammy’ practice; therefore, use only a few and only when necessary. Moreover, don’t utilize any other kind of characters (spaces, underscores and so on) to separate terms.

c)      If possible, try not to use parameters. When this is not an option, do your best to use only one or two in your URL.

d)      Optimize the structure of your URL based on three important criteria: relevancy, accuracy and persuasiveness to obtain an improved URL version that will be better rated by both visitors and search engines.

e)      Keep it short and simple. Extremely long URLs seldom work to your advantage. This is the main reason why URL shortening tools and services (like bitly.com, goo.gl, and ow.ly, to name a few) have become so popular in no time. These services put more than a few benefits on the table, including 301 redirect, customization options and statistics, to trigger your complete satisfaction and meet your optimization needs.

Three Amazing Benefits Associated with Excellent URLs

1)      Increased Website Traffic

Websites with Google-friendly URLs have the chance to rank higher in search engine results. Just like title tags, URLs are utilized to assess the relevancy of a certain website and rank it accordingly. Therefore, an excellent structure that includes keywords relevant to your business and your products will most likely help you occupy a privileged position in search engine results page (SERP).

2)      More Clients, Improved Sales

A well-structured URL can help you reinvigorate your business and attract more clients like a magnet. Readable URLs that provide details on your company and commodities are more likely to capture the attention of a larger number of prospects, surfing the Internet to find businesses just like yours.

3)      Links = More SEO Juice

URLs also serve a different purpose: when they are copy pasted in blogs or online discussion forums, they represent their very own anchor text, giving you the chance to profit from more SEO juice.

Here’s What You Should Remember about URLs

Your URL should be properly optimized to meet the requirements of search engines and the needs of your clients at the same time. It should provide useful info on your Internet-based company without involving any ‘spammy’ techniques that could be flagged and penalized by Google. To shorten your URL, you could test the benefits of free URL-shortening services that are only a few clicks away.

The best URLs should count less than 2,048 characters and be relevant, concise, compelling and easily read. A well-structured URL containing quality info can help you individualize your business and attract a larger number of clients, fast and effortlessly.