Email Marketing Creates Engagement

Email marketing Email marketing provides a phenomenal opportunity to reach prospects and existing clients in a manner that is both carefully targeted and well organized. And as people continue to spend more and more time online, email marketing has become one of the premiere ways to make an impact with your marketing efforts. Using email as a marketing tool, when done correctly, can effectively target the very individuals that present the best opportunity for a return on your investment. It is not bound by limitations as a postal mail campaign is. As long as your email marketing is properly structured and targeting the right market, the benefits far outweigh more traditional marketing methods.

Types of Email Marketing

There are many different types of email marketing and all are used as part of an overall marketing strategy. Some of the email marketing methods include:

  • Drip Campaigns

    Drip campaigns consist of a set of email messages that is sent to sales leads at a calculated time to help encourage their movement through the sales cycle. They are most effective when the content contains information that is relevant, are sent in specific intervals, and relate to actions taken on your website. Drip campaigns are a great way to free up resources in sales and marketing and provide the right amount of attention to your prospects.

  • Email Blasts

    Email blasts involve sending a targeted email with specific content to a large group of people, or subscribers at the same time. They provide a way to reach a large number of people connected with your business with invites a call to action. It’s important that your email is crafted carefully with a subject and content that is relevant and engaging. Email blasts provide a great way to get your message across to the maximum amount of prospects or clients.

  • Newsletters

    Email newsletters are a great way to keep your prospects and clients engaged with your company or product. Newsletters are typically a standard email sent to a list of your subscribers, clients, and prospects. The important elements needed for a successful newsletter campaign is to include information that is valuable to the reader. A newsletter should be more than just “the news”, but also include content that provides useful information that the reader can use. The email newsletter helps build relationships with your clients and prospects and create trust in your brand.

  • Surveys

    Email surveys are a great marketing tool. They can provide you with valuable information, but also solidify your brand in the minds of your contacts. Email surveys are great because they are relatively inexpensive compared to mail and phone surveys. Also, studies show that people are more likely to provide honest answers with an email survey as opposed to other survey methods.

  • Contests

    When it comes to email marketing, contests are the best way to encourage reader engagement. People love contests and the chance to win a prize, or even just bragging rights. Creating an interactive email contest campaign and sending it to your contacts is a phenomenal way to improve your read rate and generate attention. Another great feature of contests are that many people share it with friends and family which can also grow your list quickly.

  • Targeted Messaging

    Targeted messages are perhaps the most personalized method of email marketing. A carefully planned message is crafted and sent to a subset of your contact list based on a particular demographic. Hitting the right people with the right message is powerful. It may take more effort than an email blast, but the return is often worth the time.

Are you ready to make Email Marketing work for you organisation?

Give Cohlab a call to discuss how we can use Email Marketing to increase brand awareness, increase leads and drive potentials customers down the sales funnel.

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