Why is Cohlab’s Organic SEO Program Different?
At Cohlab, we focus on results and show you the data to reinforce those results. If you want more leads and more opportunities, then give us a call.
Cohlab offers organic search engine optimization services to help your website show up ahead of your competitors’ websites.
Why is organic search engine optimization important? Many businesses believe they can get by with only paid search engine results. That’s simply because they don’t understand how organic SEO works. In a nutshell, organic search engine optimization is free. It just takes a lot of time and a lot of work. To show up in page one of search engine results for keywords relevant to your business, your website must establish a lot of credibility with the intelligence of the search engines. This means your website needs to have a lot of high-quality, engaging content worthy of being shared on other sites.
Organic SEO is growing increasingly more complex as the number of websites on the internet is growing exponentially, and the number of different social media websites (and users) is increasing as well. If someone gives a page on your website a +1 using Google Plus, shares it with their Google Plus circles, shares an article from your site on Facebook or Twitter, or pins an image from your site onto Pinterest, this gives the search engines information that your website has content on it that is of interest to real people. The more shares, plus ones, and pins your site gets from unique internet users with real social media accounts, the better your website looks to the search engines.
NO ONE CAN GUARANTEE A #1 RANKING ON GOOGLE.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Of course, the way to get people sharing pages on your website is to produce a lot of relevant, engaging content that people find useful and worthy of being shared with the people they know. Blogging can be one way of doing this. Producing high quality infographics and other visuals can put you on the map in Pinterest. All of this is part of organic SEO, and at Cohlab we can help you with that.
Beyond great content, there are over 200 factors in the Google algorithm for ranking an individual web page in their natural organically appearing result listings. Googles algorithm is a highly guarded secret and no one knows all the factors that go into determining the rankings for individual web pages. Some of the most important organic SEO ranking factors are:
- High Quality External Links
- Descriptive Page Titles
- Descriptive Meta Page Descriptions
- Relevant High Quality Page Content (keyword usage)
- Structured Data & Rich Snippets
- Social Signals
Perhaps the most important thing to know about organic SEO is that it takes time.
With an effective organic SEO strategy, you can start seeing results in as little as three months. However, for optimal, long-lasting results, we recommend a timeline of 12 – 18 months. Beware of any SEO strategist who promises fast results in only a few weeks. Moving up too quickly in the organic search results can get you “dinged” by the search engines as a spammer. It can be very difficult to re-establish your site’s reputability after being dinged.
Remember that organic SEO is like a diet and exercise regimen to train for an ultramarathon. It works slowly over time, and while some strategies are better than others, there are no shortcuts. Any “cheating” will prevent you from winning the race and keeping your gold medal!