At Cohlab, we help a number of ecommerce stores with their digital marketing to grow sales. In the global marketplace through the Internet, ecommerce stores must stay on the cutting-edge of digital marketing processes in order to remain competitive. They must also understand the data provided by analytics to ensure they are making the right decisions, and implementing the right strategies. Google Analytics is an extremely valuable tool for ecommerce site owners, and we highly recommend that every business use Google Analytics. For ecommerce, one of the most helpful items to have included in your Google Analytics for your store is ecommerce data at the transaction and item level. We want to discuss how you can use Google Analytics to help you, and also why it is important to take advantage of the tools Google offers.
Using Google Analytics Ecommerce Tracking
The Value of Google Analytics Ecommerce Tracking
Google can track for you the data relating you your sales transactions. Data can be found at both the transaction and item level. At the very least, we urge all our ecommerce clients to have the transaction data. However, if, at all possible, the ability to track at the item level is phenomenal if you choose to use it. The data provided from Google Analytics assists you in determining what items your customers want and need. Furthermore, it demonstrates how well you are providing your customers with value. How your customers desire to be communicated with can be made clear, and how you can improve the customer experience are just a few of the benefits ecommerce analytics provides.
Google Analytics Ecommerce Tracking Examples
Besides being able to compare sets of data against your ecommerce data, you are also provided information regarding the transactions in predefined reports.
- Product Performance
- Sales Performance
- Time to Purchase
Based on these reports, you can make small changes to your website then measure the impact. For example, if you noticed your time to purchase is normally >5 days, you can add in immediate coupons to improve that ratio and measure performance.
If you are the owner of an ecommerce site and are not taking advantage of the powerful tools Google Analytics offers, you are missing out. We understand that implementing and using these tools for maximum success can be challenging, and we invite you to contact us for help with your ecommerce analytics questions.
At Cohlab, we fully understand the importance of digital marketing, especially for ecommerce websites. It is critical that customers and prospects be targeted and provided the best message, in the best manner, at the best time, and that you fully understand their needs through solid data. Creating a strategy can be challenging. That is why we partner with you and take the time needed to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the right message, and our strategy has proven to be greatly successful for digital marketing clients.
Use our complimentary Digital Marketing Scorecard to gain valuable insight on how you compare to others. Our team would love to speak with you and answer any questions you may have. Our mission is to provide you with Cohlaborative digital marketing solutions to meet your organization’s needs.