Sales & Marketing: It’s all about the Moment

As a business owner, you understand the importance of the sale. Without sales of your product or service, your company will not survive. The importance of making the sale is so massive, there is a seemingly infinite amount of books, articles, web pages, and systems developed to help you. For this article, we want to clarify that we are not minimizing the importance of the sale in any way. However, we can become so wrapped up in the focus on pure selling, that we forget about other important things that can be done, not only keep the customers we have but also to gain new ones. At the end of the day, when it comes to our lives, it’s all about the moment. The micro-moments that make up our day are the essence of our existence. The same is true for our customers both current and future. We need to find a balance between sales focused, and moment focused marketing. We need to start thinking about how we can be there for our current and potential clients at the right moment for them, and in the best possible way.

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Being There in Our Customer’s Micro-Moments

Mobile devices have grown in both technology and application, as well as in public use like no other advancement we’ve ever experienced. The mobile device is a lifeline for people, and they depend on it for finding just what is needed by an individual in the micro-moment when they need it. This shift in information retrieval has demanded a shift in the way we do marketing. Former standards such as the phone book and newspaper ads simply no longer cut it. Businesses must be passionate about finding ways to be there for their clients when they need it, in a way that they can find quickly and easily on their phones or tablets. In our lives, we have many micro-moments that may seem insignificant, or highly significant. Similarly, people are experiencing millions of micro-moments digitally each day. As a business, it is our job to be there in those moments and reach them when the opportunity for sales is greatest.

Why Are Digital Micro-Moments So Important For Business?

The main reason has already been addressed, being there in the micro-moments digitally is important since digital is what people use to find what they need. Whether they are trying to learn something, find a product or service to purchase and use, or connect with others, they go to their mobile device, and another micro-moment occurs. There are, however, other significant benefits to mention. First, there is much less brand loyalty than in previous decades because of the global marketplace. Most individuals are not aware of a particular brand they are dedicated to when they look for a product or service. In addition, when we are there in people’s moments, we have an opportunity to capture customers of the competition. If someone needs something fast and he or she finds you before his or her usual provider, it is a huge win. Finally, brand awareness is exceptionally important. If you can be there for them when they need it, they will remember your company, and are more likely to come back to you next time. These are just a few of the many reasons it’s all about the moment.

It’s all about the Moment

It should be fairly clear by now that your digital presence and ability to reach the public quickly when they are seeking your products or services is critical. It has been said so many times before, if you are not reaching customers this way, you can bet your competition is. So, how does a company make this happen? It takes a carefully designed and intentional digital marketing strategy including SEO to do it effectively. A company can do much on its own to improve their digital footprint. There are steps you can take to improve your reach with potential customers on their mobile device. However, collaborating with a professional digital marketing firm can take you to the next level, and ensure you are solidly a part of your target audience’s moments.

At Cohlab, we fully understand the importance of digital marketing and being a part of your audiences moments. It is critical that customers and prospects be targeted and provided the best message, in the best manner, at the best time, and that you fully understand their needs through solid data. Creating a strategy can be a challenging effort. That is why we partner with you and take the time needed to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the right message, and our strategy is proven to be exceedingly successful for our digital marketing clients.

Learn more about our strategy as well as how it can benefit your marketing. Use our complimentary Digital Marketing Scorecard to gain valuable insight on how you compare to others. Our team would love to speak with you and answer any questions you may have. Our mission is to provide you with Cohlaborative digital marketing solutions to meet your organization’s needs.