3 Creative Ways To Get More Positive Online Reviews

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The goal of any business should be to get more positive online reviews.

Online reviews drive consumers to visit your website or brick-and-mortar location, creating more opportunities to create loyal customers. In a recent survey by BrightLocal, 57% of consumers visit a local business’ website after reading online reviews and another 15% call the business directly.

Here at Cohlab, we have our own online reputation management tool which helps businesses like yours get more positive online reviews and display them. For only $75, you can have the peace of mind that you are gaining and monitoring those testimonials while also driving additional customers to your website.

Let’s look at 3 creative ways our tool helps you get more positive online reviews.

1. Ask For Reviews

Why should you ask customers for reviews? Research by Emarketer shows that if asked directly, 20% more users will post a testimonial as compared to not asking at all!

Asking is a powerful tool, and our online reputation management allows you to automate asking so you don’t have to think about it. Once a customer’s information is in the tool, it will send them an email asking them to review your business, and will remind them periodically if they have not done it yet.

2. Make Reviewing Easy

Our tool guides your customers through the process, making it easy. Through a link in their email they are taken to a page where they can choose where to leave a testimonial. They can choose from any set of websites you would like including Facebook, Google, Yelp, Fandango, YellowPages, etc.

3. Solve Negative Reviews Before They Are Posted

Research has shown 70% of customers who post negative reviews do so only in the hope the business will respond, so it is a huge advantage that Cohlab’s online reputation management tool allows you to see negative testimonials before they are posted online.

This allows you to contact the customer privately, solve their problem, and possibly leverage them into a positive review instead!

Are You Ready To Get More Positive Reviews?

Click the button below to start gaining positive reviews and monitoring your brand across more than 50 review sites.

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How Does Your Business Compare?

Use our free Review Scan to generate an instant reputation report and see how your business currently appears on local review sites.

“Cohlaboration” With Cohlab

At Cohlab, we have worked closely with many businesses to help them achieve great success in their online review management efforts. We are happy to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.

3 Bold Lies: You Get What You Pay For With SEO Prices

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When you are unfamiliar with search engine optimization (SEO), the pricing structure can seem arbitrary. Even though it can be difficult to understand without experience, be wary of firms who seem to promise something which doesn’t quite seem right or possible at all, or at least given their SEO prices, because you get what you pay for. Let’s go over 3 bold lies told about SEO ‘black hat’ firms tell to watch out for.

1. “We Can Make Your Website Rank #1 On Google.”Organic Local Search on Google

What a load of hooey! No honest SEO firm can guarantee your website will rank #1 on any search engine, no matter the price. Google’s webmaster guidelines state very clearly to be wary of firms and consulting agencies which guarantee a #1 ranking on Google.

While everyone would love to rank first, it is simply never guaranteed and never should be. In fact, reputable companies will admit outright they can’t guarantee results.

2. “We Can Fix Your SEO In 1 Month.”

The Internet is a living, breathing beast. Change is constant, with websites moving up and down in search engine rankings as users find value in their information or layout.

SEO requires constant monitoring and adjustments to strategy based on Google’s ever-changing algorithms as well as the changing needs of your customers. A firm’s first obligation is to make your online presence useful to customers and second to improve your alignment with Google’s algorithm. Search engine optimization does not happen in a vacuum; your competitors are also constantly working and improving which can place them above you in search results if you don’t keep up.

One month is a completely unrealistic timeframe to work on an SEO campaign for two reasons: 1. If you stop working on it after 1 month, you will fall behind; and, 2. One month is simply not enough time to have any sort of impact. Most work done needs 3-6 months before results can be seen. No amount of money can create long-lasting, effective search engine rankings in 1 month.

You need a firm who can work with your company for the foreseeable future and make recommendations and improvements as you go.

3. “We Use Foreign Contractors To Save You Money.”Money

While this one might not technically be a lie, it is still a terrible tactic for a good search engine optimization firm to pursue.

Yes, using foreign workers may save money in the short-run, but the quality is going to be much lower. Google’s rules change quickly and are intricate. Experience in the field as well as a strong grasp of the language surrounding SEO are paramount to executing a strategy.

You get what you pay for, and often outdated tactics will get your website penalized in the rankings by Google.

You Get What You Pay For With SEO Prices

When hiring a firm, do your homework. The second you hear one of these lies, or feel their SEO prices don’t match their promises, it’s time to start looking at other options.

Always be sure to check out a firm’s website and reviews to make sure they can do the things you are looking for.

Cohlab Digital Marketing has great reviews and tons of information about search engine optimization. If you’d like to learn about our pricing, let us know.

A Responsive Web Design Company Gets You Results

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You’ve probably seen it before. You’ll search for something online on your mobile phone, click on the result and be taken to a website which is hard to navigate. You can’t find what you want, or you have to pinch-zoom in to read anything, or it’s one of those mobile-specific websites and it doesn’t have the content you were actually looking for.

A company which designs responsive websites will help you build the website your customers are looking for, including consistent and usable website appearance across multiple platforms as well as higher ranking in search engines.

What Is Responsive Web Design, Really?

Mobile First

Responsive web design starts with considering the mobile display as the primary way people view your website. More people now use mobile phones to browse the internet than desktops so it makes sense to design for mobile first.

The site should be functional but uncluttered so when it responds to a mobile device the branding is not lost in the process. This allows mobile users to load your website faster and find what they need quicker.

Fluidity

So you know you should build your website as optimized for mobile, but which mobile device should it be designed for? The answer is: none of them.

“When you pour water in a cup, it becomes the cup.                                                                                  

When you pour water in a bottle, it becomes the bottle.                                                                          

When you pour water in a teapot, it becomes the teapot . . .                                                                       

Become like water my friend.”                                                                                                                                      

– Bruce Lee

Your website should be fluid. As we said earlier, decluttering your web design while maintaining functionality is key, which means your website should have a focused and concise message. This helps mobile devices load the website faster and it makes your website leaner and meaner on a desktop as well. The end result is an experience focused on the key tasks a user wants to accomplish, which is good for the user and good for your business.

A Responsive Web Design Company Gets You Results

You now have a website which flows like water into any device which views it, responds quickly and is focused on your core message. How does this get results for your company?

  • Cost effectiveness: Responsive web design makes your website last longer so you don’t have to update it as often. And having one website rather than one mobile and another desktop site saves you money on hosting, support and maintenance fees.
  • Improved conversion: An optimized and consistent site, no matter which platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you.
  • Future proofing: Responsive web design is a safe bet as it adapts to any device on the market, and any conceivable device which will come on the market in the future.
  • Search engine optimization: Managing search engine optimization (SEO) for separate mobile and desktop sites is time consuming, more expensive and doesn’t produce great results. Having one site to manage and optimize means you will rank higher.

“Cohlaboration” With Cohlab

At Cohlab, we have worked closely with many businesses to help them achieve great success in their responsive web design efforts. Our team can help you with your blog topics as well as provide you with comprehensive SEO and responsive web design services. We are happy to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.