If your website isn’t mobile friendly, or easy to use on multiple different devices (desktops, laptops, tablets or mobile phones) Google will begin penalizing it by ranking it lower on mobile search page results.
In April 2015, Google first started ranking non-mobile friendly websites lower, but now, in May 2016, the strategy has been amped up. Let’s explore a bit more what this might mean for you.
More Google searches are now executed through mobile devices than through desktop computers. So if your website isn’t mobile friendly, visitors will organically gravitate away from you and move to websites which are easier to navigate.
Being mobile friendly is part of a movement called ‘responsive web design’, wherein no matter what type of device your website is seen on, even a device which has not been manufactured yet, your website should adjust in size appropriately. Being responsive will entice visitors to stay on your website, which will organically increase your search pagerank.
Having a responsive website is very important, because 95% of people do not go past the first page of search results, and 60% of clicks happen within the top three search results.
A mobile friendly website is one which has a minimum or no need for scrolling, resizing or squinting to see content, no matter what device a user might be on. The website will have a single URL so that the adjustments to certain devices are automatic; a user shouldn’t have to click to visit a mobile website.
How To Become Mobile Friendly
If you’re not a web developer yourself, you’ll likely need to hire a responsive website design company to help you out. A company like Cohlab Digital Marketing will be able to either convert your current website or build an entirely new website, creating a responsive design, and laying the groundwork for optimization of your website to make it rank better in search engine results.
At Cohlab, we have worked closely with many businesses to help them achieve great success in their responsive and mobile friendly web design efforts. We are happy to answer any questions you may have!