If you don’t have an agency by your side, it can be harder to get the most out of your search engine marketing (SEM) dollars.
Whether you’ve done your own SEM in the past, had an agency manage it for you or haven’t tried it yet, as a Certified Google Partner we have a few tips to help you get the most bang for your buck from advertising with search engines!
1. Stay Active
Consistency. It’s important in sports, life and advertising. Even if you’re only looking for short term results, spend a little bit more and for a little bit longer of a timeframe than you originally planned. You may find that if you stop advertising and then come back, it will cost you more than if you had just stayed consistent.
2. Utilize Analytics
Your SEM with Google is managed through AdWords, and while there are some good statistics available in AdWords, Google Analytics is where you are really going to get insight into who is clicking on your ads and what they’re doing once they’re on your website. You can also tie your AdWords account to Analytics, so you can view your AdWords statistics inside of your Analytics dashboard.
Be sure to analyze your results, so you can fine tune the text and targeting of your SEM.
3. Keep Your Organic Ranking Strong
While concentrating on SEM, it’s important to keep your organic ranking strong. Strong organic placement is very important, as organic search results still receive the majority of traffic as compared to ads.
A search engine optimization (SEO) company can help your website ranking through user experience design, responsive website design, content development and more. These changes will also help users stick around when they click on your paid ads, as they will be easier able to navigate your website and find what they want.
So, increasing your SEO can increase the effectiveness of your SEM.
Lastly, if you’re feeling overwhelmed or are having a hard time with your SEM, let us know! We’re always glad to help small-to-medium-sized businesses succeed.