Email marketing can be difficult. One of the best ways to make sure that you’re successful at it is to be consistent. You may need help with that, and we’re always available to talk about how we can help you increase your revenue. But besides consistency, what other tips can help make your email marketing more effective?
HubSpot, one of the largest email marketing solutions out there, supplied the below statistics for this post.
1. People Are More Likely To Click Certain Words
When you’re writing the ‘call-to-action’ for your email, stick with something which includes “Click Here” rather than “Go” or “Submit”. “Click Here” has a much higher click rate than the other words, meaning more people will head to wherever you’ve linked the button to which is hopefully a landing page on your website!
2. Images Are Preferred To Text
Before you start typing your first draft, consider doing more with less. Use images to help get your message across. It turns out that 65% of people prefer more images than text in their emails, so be sure to capitalize on that with descriptive imagery and fewer words. We generally suggest 200 words or less per email.
3. Don’t Send Plain Text
In line with that, images are only visible in HTML emails. Even if they weren’t, 88% of users prefer to receive HTML emails over plain text emails, plain text meaning that there isn’t any formatting, fonts, colors or anything like that. So while some of your customers may find value in having emails be bare bones and get straight to the point, a vast majority appreciate a little flourish and style.
4. Optimize For Mobile Reading
And, we believe the most important tip here is to optimize your emails for mobile devices. 80.8% of users are reading emails on a mobile device!
Your email marketing software may be able to help you with this, but be sure to send yourself and/or your staff a test email and open it on multiple mobile devices to see how the images show up and how the text wraps, as well as if the links/buttons are able to be clicked easily.