When it comes to trying to capture the attention of potential customers online, search engine optimization is key to your online success, especially for small, local businesses! In fact, in 2016, searches containing “near me” – i.e. auto repair near me, tacos near me, etc. – increase 34x since 2011!
This means customers near you are looking for your category of business, but the question is: are you appearing in the search results? Because a huge amount of the traffic from a search goes to the first three results on the first page of google. And very few people head to the second page of results.
Let’s look at how you as a small business can make search engine optimization (SEO) help build your business! And remember, we’re always available to talk.
The below statistics were supplied by The Google Mobile Playbook.
Producing High-Quality, Local Content
One of the best things you can do to boost your SEO ranking is to create high-quality, engaging and local content. This content is what will help searchers convert into customers, giving them the information they need to make a decision and providing a link to the product or contact and location information so they can come to the store and make the purchase.
In regards to local, mobile searches, 51% of searchers will visit a store after completing the search; 48% of them will call the store; and, 29% of them will visit the store and complete the purchase quickly. This means local searches are extremely valuable, and creating content geared toward them is rewarding.
Employing An SEO Firm To Clean Up Data
Another way of boosting your SEO to get further up the rankings is to clean up the data behind your website.
It’s usually a good idea to hire an SEO firm like ours to go in and clean up these bits, such as page titles, descriptions, dead or misdirected links and organizing the sitemap. Everything needs to be geared toward your business and streamlined to give you the best ranking for the keywords your business needs.
Contact us anytime to learn more about how we can help you climb the rankings and capture more customers searching for your products or services locally!