When you are unfamiliar with search engine optimization (SEO), the pricing structure can seem arbitrary. Even though it can be difficult to understand without experience, be wary of firms who seem to promise something which doesn’t quite seem right or possible at all, or at least given their SEO prices, because you get what you pay for. Let’s go over 3 bold lies told about SEO ‘black hat’ firms tell to watch out for.
What a load of hooey! No honest SEO firm can guarantee your website will rank #1 on any search engine, no matter the price. Google’s webmaster guidelines state very clearly to be wary of firms and consulting agencies which guarantee a #1 ranking on Google.
While everyone would love to rank first, it is simply never guaranteed and never should be. In fact, reputable companies will admit outright they can’t guarantee results.
2. “We Can Fix Your SEO In 1 Month.”
The Internet is a living, breathing beast. Change is constant, with websites moving up and down in search engine rankings as users find value in their information or layout.
SEO requires constant monitoring and adjustments to strategy based on Google’s ever-changing algorithms as well as the changing needs of your customers. A firm’s first obligation is to make your online presence useful to customers and second to improve your alignment with Google’s algorithm. Search engine optimization does not happen in a vacuum; your competitors are also constantly working and improving which can place them above you in search results if you don’t keep up.
One month is a completely unrealistic timeframe to work on an SEO campaign for two reasons: 1. If you stop working on it after 1 month, you will fall behind; and, 2. One month is simply not enough time to have any sort of impact. Most work done needs 3-6 months before results can be seen. No amount of money can create long-lasting, effective search engine rankings in 1 month.
You need a firm who can work with your company for the foreseeable future and make recommendations and improvements as you go.
While this one might not technically be a lie, it is still a terrible tactic for a good search engine optimization firm to pursue.
Yes, using foreign workers may save money in the short-run, but the quality is going to be much lower. Google’s rules change quickly and are intricate. Experience in the field as well as a strong grasp of the language surrounding SEO are paramount to executing a strategy.
You get what you pay for, and often outdated tactics will get your website penalized in the rankings by Google.
You Get What You Pay For With SEO Prices
When hiring a firm, do your homework. The second you hear one of these lies, or feel their SEO prices don’t match their promises, it’s time to start looking at other options.