When you’re a small business, time is a valuable thing. You can’t spend all day designing an email or poring over the words to get your message across. You need something that’s easy, fast, looks good and doesn’t cost an arm and a leg.

At Cohlab, our entire existence is devoted to small and medium-sized businesses. Our mission is to understand how you work and why you do what you do, so we can better help you succeed at it. That’s why we’ve looked over some of the most popular email marketing services – with you in mind – and picked three which have the features we think every small business needs.

Mail Chimp

Mail Chimp is a service a few of our clients have chosen to use, and it works very well. The drag-and-drop editing style is something we love (that’s why we love to use WordPress for websites as well.) While the animation and friendly chimpanzee are cute, this email marketing service gets the job done.

Pricing

Forever Free Plan – up to 2,000 subscribers, send up to 12,000 emails/month
Monthly Plan – pricing based on number of subscribers, unlimited emails.

  • up to 1,000 subscribers, $15/month
  • up to 2,500 subscribers, $30/month
  • 3,000-5,000 subscribers, $50/month
  • 5,801-10,000 subscribers, $75/month

There are higher plans.

Features

  • Drag-and-drop designer to create custom templates
  • Lots of templates ready to use
  • Analytics show who opened emails, who clicked on which links
  • HTML or plain-text emails
  • Mobile-friendly (as many people read email on their phone)

TargetHero

TargetHero touts itself as the first enterprise-level email marketing platform which is free-to-use, which seems to be true as long as you keep your number of subscribers to 1,000 or fewer. TargetHero is the most cost-effective of the 3 email marketing services providers reviewed here, but it isn’t mobile-friendly unless you upgrade to their affiliate, ActiveTrail.

Pricing

Free – up to 1,000 subscribers, unlimited emails/month
Monthly plan – pricing based on number of subscribers, unlimited emails.

  • MiniHero – 1,000-3,000 subscribers, $10/month
  • Hero – 3,000-5,000 subscribers, $20/month
  • SuperHero – 5,000-10,000 subscribers, $40/month

There are higher plans.

Features

  • Drag-and-drop designer to create custom templates
  • Lots of templates ready to use
  • Analytics show who opened emails, who clicked on which links
  • HTML or plain-text emails

Mad Mimi

Mad Mimi is a stylish email marketing service. According to its website, the service was originally created by a small business to handle their own emails and expanded from there. Mad Mimi was acquired by GoDaddy in 2014, and continues to get great reviews for customer service. If you’re already using GoDaddy for your website hosting, Mad Mimi might be a smart move.

Pricing

Free – up to 100 contacts, unlimited emails
Monthly plan – pricing based on number of subscribers, unlimited emails.

  • Basic – up to 1,000 subscribers, $12/month
  • Basic – up to 5,000 subscribers, $27/month
  • Pro – up to 10,000 subscribers, $42/month

There are higher plans.

Features

  • Drag-and-drop designer to create custom templates
  • Lots of templates ready to use
  • Analytics show who opened emails, who clicked on which links
  • HTML or plain-text emails
  • Mobile-friendly

If you’d like some expert help with your small business email marketing strategy, give us a call or send us an email. We hope these tips have helped start you on the right path!