The 3 Things about Social Media Every Business Owner Needs to Know

Long gone are the days when business owners could get a good night’s rest without thinking about the social media marketing strategy that could bring them their fair share of fortune and fame. A few years ago, a fully-functional, decent looking website was everything that you needed to stay on top of your competitors, expand your company and attract a diverse, deep-pocketed clientele. Times have changed.

Neon sign depicting a "Like" button

As the online markets have become extremely competitive environments where battles for survival are led every single day, entrepreneurs operating in different fields of activity must understand that on-page and off-page search engine optimization (SEO) tactics represent the key to running a healthy, forward-thinking business. Social media marketing strategies are an important part of any customized set of off-page SEO strategies. To be able to create or perfect your very own set of promotion and optimization techniques, there are 3 important things about social media that you should know and factor in.

1)      You Must Do Whatever It Takes to Be Active (and Sociable) on Social Media Platforms

As we speak, millions of clients worldwide are looking for businesses just like the ones that you are currently running. They are also liking and following numerous companies that sell attractive products, tell even more attractive stories and speak their customers’ language. In this case, the moral is that you should boost your online visibility and reputation by staying active on social media platforms where you could easily interact with your segment of public. A constant presence on Facebook, Twitter, Pinterest, LinkedIn, Instagram and Google+ shows people that you own a “real” business and you care about your clients enough to offer the attention and the info that they are expecting to get. 

2)      You Can Blog Your Way to the Top

A well-written blog a day keeps the boredom away. In some cases, 7 blogs delivered and posted on a weekly basis may be a bit too much, but you get the point: quality blog posts created, published and updated regularly are one of the best ways to make a name for yourself in any sector. According to Social Media Today, clients consult around 10 content pieces before making a purchase; this means that they are constantly craving stellar, fresh content built around their queries. So start by organizing a brainstorming session and put your blog writing skills to the test as soon as possible.

3)      It Is Important to Create Real Relationships

Before going any further with your social media marketing strategy, ask yourself the following question: are you cultivating a fruitful dialog or are you striving to reinforce your authority by maintaining a boring monologue that nobody has the time or the motivation to analyze? On major social media platforms, you have to be sociable. This means that you must learn how to interact with your fans and followers, how to encourage feedback, provide timely answers to pressing questions and how to address the real needs and demands of your visitors. Just imagine that you’re trying to mingle at a party: would you really want to bore your guests with tons of unnecessary details about yourself?

This is not the best approach that you should follow, unless you plan to enjoy your own company during the entire night. So use all the free tools that you can get to craft killer reader-oriented content for social media, update it regularly and make sure the trending topics that you choose to expand on are actually relevant to your business, your buyers and your line of products. Other than that, you shouldn’t encounter any problems while trying to bond with your targeted audience on some of the most popular social media websites.