3 Social Media Marketing
Originally Published April 2014 | Updated May 2022
A few years ago, a fully-functional, decent looking website was everything you needed to stay on top of your competitors, expand your company and attract a diverse, deep-pocketed clientele.
Times have changed. Entrepreneurs operating in different fields of activity must understand that on-page and off-page search engine optimization (SEO) tactics represent the key to running a healthy business. To be able to create or perfect your very own set of promotion and optimization techniques, there are 3 important things about social media you should factor in.
1. Start Small
If you’re new to social media marketing, it’s best to start small. Choose a social media platform that you’re comfortable with and your audience is on, create an account, and dive in.
Work through all of the settings and options on that platform, and see what’s available on a corporate account.. After that, start familiarizing yourself with your audience, the type of content they follow, and the language they use.
Avoid starting too many platforms at once. You don’t want to overwhelm yourself.
2. Be Active (and Sociable) on Social Media Platforms
As we speak, millions of people worldwide are looking for businesses just like yours. They are liking, following, and retweeting numerous companies that sell great products, tell relatable stories, and speak their language.
Boost your online visibility and reputation by staying active on social media platforms. A consistent presence on YouTube, Facebook, Instagram, Pinterest, LinkedIn, and Twitter shows people that you own a “real” business and you care about your clients enough to offer the attention and the info that they are expecting to get.
3. Create Real Relationships
Before going any further with your social media marketing strategy, ask yourself: are you cultivating a fruitful dialog, or are you creating a boring monologue that nobody has the motivation to analyze?
On major social media platforms, you have to be sociable. This means that you must learn how to interact with your fans and followers, how to encourage feedback, provide timely answers to pressing questions, and how to address the real needs and demands of your visitors. Just imagine that you’re trying to mingle at a party: would you really want to bore your guests with tons of unnecessary details about yourself?This is’nt the best approach, unless you plan to only enjoy your own company the entire night.
Use all the free tools you can to craft killer reader-oriented content for social media. Update your content regularly and make sure the trending topics that you choose to expand on are actually relevant to your business, your buyers, and your line of products.
Ready to get your business up and running on social media? Contact Cohlab today to learn more about partnering with us for your next social media marketing campaign, website build, or website maintenance contract.