If you’re here, you’re likely in need of a search engine optimization, or SEO marketing services firm, to help your company with its Google search rankings.
If you do a search for “SEO Firms” on Google, you’ll probably come back with dozens or even hundreds of results, depending on the size of the city you’re in. But how can you know which SEO marketing services company is the best fit for you?
Let’s take a look at some tips for hiring the right SEO marketing services firm for you, and of course, be sure to check us out to find out if we would be a good fit for you as well.
3 Tips For Hiring The Right SEO Marketing Services Firm For You
What are you hoping to get out of a relationship with an SEO marketing services firm: reputation management, an SEO audit, ongoing SEO, local SEO, link building, PPC management, retargeting, content, or some other services SEO firms tend to offer?
If you’re unsure of what you need, it’s time to take a hard look at your business. Do you want to grow your sales by 10% over the next 6 months, or leads by 40% over the same time period? Is your goal an increased rank on Google searches for specific keywords, or do you just need help with generating consistent content?
Have a goal in mind so you can measure the success of your relationship with the SEO marketing services firm, and make that goal the center of your relationship with them.
2. Get References
When you look for an auto body shop, you look for good reviews, either online or in recommendations from people you know. You want to see success stories. The same goes for an SEO marketing services firm.
Ask them to show you work they have done so you understand their process, their metrics for success, as well as the companies they typically work with. If you’re a restaurant (B2C) and the firm has only ever worked with IT services companies (B2B), they might not be the right fit for you.
3. Make The SEO Marketing Services Firm Tell You Stories
When you hire a new employee, you don’t simply look at their resume and take their word for it. You ask them follow up questions and ask them for the stories behind some of their accomplishments. The same should go for hiring an SEO marketing services firm.
You want them to be able to tell you stories about their background, experience, successes and failures. It’s important to know how they react to different situations, because no business is exactly the same.
Setting clear goals, examining an SEO marketing services firm’s body of work, and having them tell you stories will help you hire the right SEO firm for your business.