URL shortening is not new; in fact it has been around for many years. And while some may argue reasons why a small business should not use them, they can’t argue that there are some truly great benefits on the pro side. A URL shortener is a service that takes a long and messy looking URL and shortens it into a small and clean looking address. While this in itself can provide some obvious benefits, there are ways a small business can take the use of a URL shortener to the next level. Here are three important tips to get the most out of your URL shorteners.
What URL Shorteners Should I Use?
We recommend two URL shortening services for small business applications. The first is Google’s own Goo.gl. There are several benefits to using Goo.gl. First, people trust Google. Because a shortened URL provides little detail on what it points to, some can be leery. Knowing that Google is behind it and that they remove short URL’s used in spamming, they may not think twice. Also, Goo.gl offers some great analytics tools and is also fabulously easy to use.
Another great service is called Bit.ly. Like Goo.gl, Bit.ly is also a powerful analytic tracker with a full functioning dashboard to make things very easy and understandable. Also with Bit.ly, you are able to create branded short domains so that your short links are clearly recognized as coming from your company. Whichever platform you choose, it’s always good to use your short links wisely to get the most out of them.
Pay attention to your analytics
One of the best uses for shortened URL’s is the ability to better analyze your statistics. This is especially true for your social media. In fact with Bit.ly, you can even have a different short link for Facebook, Twitter, and LinkedIn that points to the same content, and find which social media platform performs better. It can provide invaluable information about your audience and make your marketing efforts significantly more effective.
Use them in unique ways
Shortened URL’s are great for online marketing. Just don’t overlook ways in which they could be useful for traditional marketing as well. A great example would be to use alternate short links on different marketing materials to see which garner the most response. They are also great for things like billboards or signs so you can match specific content with an easy to remember address. Using a little creativity can make them go a long way for you.
Target Your Marketing
Shortened URL’s make it exceptionally easy to track click-through rates, and even determine in which areas you are finding the most response. This helps you to segment your audience and target the right people based on how they interact with your brand.
Use our complimentary Digital Marketing Scorecard to gain valuable insight on how your digital marketing efforts compare with others. We’re also glad to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.