Web development is a complex process, and with eCommerce web development there are many more factors to take into account.
Instead of users coming to a website to learn about a service, then calling or emailing for more information or an appointment, an eCommerce site contains the entire sales process, and needs the requisite abilities and security to make sure the transaction goes through smoothly, quickly and safely.
eCommerce web development isn’t something you want to trust to just any web developer. A firm like ours can help you build a responsive, secure eCommerce website, so contact us for more information!
Let’s go over 4 traits you’ll want to look for in an eCommerce web development firm.
4 Traits To Look For In An eCommerce Web Development Firm
When browsing the internet on your phone, you’ve likely searched for a product, clicked on a search result and been taken to a hard to navigate website. It might even take you to the home page instead of the product you were looking for!
These problems arise when a website isn’t designed to be responsive. An eCommerce web development firm will make one website which will react to whichever kind of device it is being viewed on rather than build a mobile and a desktop site.
2. Site Optimization
Statistics show that 40% of users will abandon a website which takes more than 3 seconds to load. This is especially true for mobile users, who make up nearly ¼ of all eCommerce sales.
In order to keep those customers on your site you’ll want to optimize it to run as quickly as possible by using an eCommerce web development firm. This is not only on the ‘back-end’, but also in the way information, pages and menus are organized and displayed.
It’s important to make sure your eCommerce web development firm knows the importance of having a search function on your website. 30% of visitors to eCommerce sites use the search function to find the products they need.
The firm should also be able to employ ‘faceted search’, where users can sort results by color, size, price, manufacturer, etc.
All eCommerce web development firms should make sure the sites they build support SSL to encrypt information. This is true not only for credit card and other payment information but also personal information like addresses, phone numbers, emails, etc.
After internalizing these 4 traits, you’ll be able to find a great eCommerce web development firm to work with. Be sure to contact us if you’d like more information about eCommerce websites, or are ready to create or reimagine yours!