women working on laptop

A Responsive Web Design Company Gets You Results

You’ve probably seen it before. You’ll search for something online on your mobile phone, click on the result and be taken to a website which is hard to navigate. You can’t find what you want, or you have to pinch-zoom in to read anything, or it’s one of those mobile-specific websites and it doesn’t have the content you were actually looking for.

A company which designs responsive websites will help you build the website your customers are looking for, including consistent and usable website appearance across multiple platforms as well as higher ranking in search engines.

What Is Responsive Web Design, Really?

Mobile First

Responsive web design starts with considering the mobile display as the primary way people view your website. More people now use mobile phones to browse the internet than desktops so it makes sense to design for mobile first.

The site should be functional but uncluttered so when it responds to a mobile device the branding is not lost in the process. This allows mobile users to load your website faster and find what they need quicker.


So you know you should build your website as optimized for mobile, but which mobile device should it be designed for? The answer is: none of them.

“When you pour water in a cup, it becomes the cup.                                                                                  

When you pour water in a bottle, it becomes the bottle.                                                                          

When you pour water in a teapot, it becomes the teapot . . .                                                                       

Become like water my friend.”                                                                                                                                      

– Bruce Lee

Your website should be fluid. As we said earlier, decluttering your web design while maintaining functionality is key, which means your website should have a focused and concise message. This helps mobile devices load the website faster and it makes your website leaner and meaner on a desktop as well. The end result is an experience focused on the key tasks a user wants to accomplish, which is good for the user and good for your business.

A Responsive Web Design Company Gets You Results

You now have a website which flows like water into any device which views it, responds quickly and is focused on your core message. How does this get results for your company?

  • Cost effectiveness: Responsive web design makes your website last longer so you don’t have to update it as often. And having one website rather than one mobile and another desktop site saves you money on hosting, support and maintenance fees.
  • Improved conversion: An optimized and consistent site, no matter which platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you.
  • Future proofing: Responsive web design is a safe bet as it adapts to any device on the market, and any conceivable device which will come on the market in the future.
  • Search engine optimization: Managing search engine optimization (SEO) for separate mobile and desktop sites is time consuming, more expensive and doesn’t produce great results. Having one site to manage and optimize means you will rank higher.

“Cohlaboration” With Cohlab

At Cohlab, we have worked closely with many businesses to help them achieve great success in their responsive web design efforts. Our team can help you with your blog topics as well as provide you with comprehensive SEO and responsive web design services. We are happy to answer any questions you may have and provide Cohlaborative digital marketing solutions to meet your company’s needs.