The term “big data” has become popular in the world of marketing recently. However, it is not something entirely new, and it is not something that should be feared by small business owners. In fact, big data can be a massive benefit to small businesses who sell products and need to optimize their product feed. Big data simply refers to a large volume of data used by companies. When a business has a large number of goods, say one to two thousand, attempting to go through each one and optimize them for AdWords is nearly impossible. You will need tools that can interact with those large data sets to place your data into manageable views or models. It is a common misconception that big data is only for large companies such as Wal-Mart or Target. However, it is equally important to small businesses. Locally, one company is using big data to optimize their product feed, and perhaps it is time you should as well.
Big Data for Small Businesses
Using big data provides many benefits to small businesses. It allows them to optimize the high number of products on their website. Optimizing these products assists them in decreasing their overall bidding costs on AdWords, and in turn, greatly improves their ROI. In St. Cloud, MN, a local small business with longevity in the area has done just that. Granite City Tool supplies thousands of products for the stone working industry. From core bits to chisels and hammers, their online store makes over 4000 products readily available. To sit down and go through each one individually, and optimize it for the AdWords shopping feed would cost more in time and effort than could ever be recouped in profit. However, using big data allows them to do so. It enables them to increase sales and increase profits to affect their bottom line positively.
How to Take Advantage of Big Data
In a previous AdWords post, we discussed the importance of optimizing Google AdWords. Taking advantage of big data uses those principles to increase traffic to your site, and convert visits into sales. Tools are available for using big data; however, simply investing in big data analytics software is not enough to achieve success. Using big data is a marathon, not a sprint, and it requires a carefully crafted strategy to leverage the big data and available tools to achieve maximum ROI. Working with a company who has the knowledge and experience to assist you with big data is critical.
At Cohlab, we fully understand big data and figure out why your small business needs big data. However, achieving this practically can be a challenging effort. That is why we work closely with you, and take the time necessary to ensure you get the most out of your efforts. We “cohlaborate” with you to generate the best ROI, and our strategy is proven to be exceedingly successful for our digital marketing clients.
Learn more about our strategy and how it can benefit your marketing. Use our complimentary Digital Marketing Scorecard to gain valuable insight on how you compare to others. Our team would love to speak with you and answer any questions you may have. Our mission is to provide you with Cohlaborative digital marketing solutions to meet your organization’s needs.