4 Reasons To Choose Trustdyx For Website Design

Website design is a complex process, and there are many more factors to take into account. As a small business, it can be hard to keep track of it all.

Your small business’ website design isn’t something you want to trust to just any web developer. A firm like ours – with the help of the Trustdyx platform – can help you build a responsive, secure website, so contact us for more information!

4 Reasons To Choose Trustdyx For Website Design

1. Responsive Web Design

When browsing the internet on your phone, you’ve likely searched for a product, clicked on a search result and been taken to a hard to navigate website. It might even take you to the home page instead of the product you were looking for!

These problems arise when a website isn’t designed to be responsive. A Trustdyx website design will make one website which will react to whichever kind of device it is being viewed on rather than build a mobile and a desktop site.

2. SEO Native

A Trustdyx website design is also natively search engine optimized (SEO). Speed is a huge ranking factor in Google searches, as is the organization of your site and how well organized the pages are.

It’s important to be search engine optimized, because the higher you rank in Google searches the more likely people are to flock to your website naturally.

3. Security

All website design firms worth their salt should make sure the sites they build support SSL to encrypt information. This is true not only for credit card and other payment information but also personal information like addresses, phone numbers, emails, etc.

4. Speed

Statistics show that 40% of users will abandon a website which takes more than 3 seconds to load. This is especially true for mobile users.

In order to keep those potential clients on your site you’ll want to optimize it to run as quickly as possible by using the Trustdyx platform. This is not only on the ‘back-end’, but also in the way information, pages and menus are organized and displayed. Trustdyx websites are faster than 94% of websites on the internet.
Be sure to contact us if you’d like more information about fast, secure, natively SEOd Trustdyx websites, or are ready to create or reimagine yours!

4 Excellent Website Security Tips For Businesses

While you may not think your website is of value to hackers or vandals, it can be compromised at anytime through certain vulnerabilities. Most of the time, website are hacked not to damage the owner, but to use as a staging point for attacks and email relays for spamming others. Proper website security can help protect you and others online from predatory behaviors.

If you’re a client of Cohlab and have one of our websites, be sure you’re on our maintenance program so we can protect your website. If not, our new Trustdyx websites offer sleek designs without plugins or major security holes, making your business website safer than ever.

Get in touch today to learn more.

1. Updates

Whatever server or CMS you use, keeping software and plugins up to date is extremely important. It might seem easy, but modern websites have many moving parts which interact together. When one piece is updated, it may not work perfectly – or at all – with the other pieces.

While there can be downsides to updating, having a professional take care of it can ensure it’s done correctly and everything continues to work smoothly.

The risk to not updating is that hackers exploit those who don’t update, since so many websites use the same or similar products to get the job done.

2. Passwords

You know you should use a variety of complex passwords . . . but, do you? It’s crucial to protect your hosting and website administration area with strong passwords.

Hackers have many ways of stealing or breaking through passwords, from simply stealing and guessing to sophisticated cracking tools and network analyzers.

When considering your password, be sure to use best practices like:

  • Minimum of eight characters
  • Upper and lowercase letters
  • Symbols and numbers
  • No identifying information (i.e. name or birth date)
  • No keyboard strings (i.e. qwerty or 12345678)

Alternatively, with a Trustdyx website, no password is actually needed. Changes can only be made through a proprietary program, making it even harder to hack.

3. HTTPS

HTTPS is a protocol used to provide security over the internet. If you look at the top right of many websites, before the “www” will be “https://”. This means no one can intercept or change the content being transmitted between the website server and your browser. Credit card and login pages should all be HTTPS, but soon every page of a website will need to be as well.

Without HTTPS, an attacker could create a visually similar website and redirect your visitors there, and they would be none the wiser if they didn’t investigate further. The attacker could then steal any information they enter into the fake website.

That’s why our Trustdyx websites offer HTTPS standards as part of their website security package, to protect you and your visitors.

4. Backups

Once you think you’ve taken all the website security precautions you have, the best thing you can do is have a good plan in place for recovery. With regular backups, if something were to go horribly wrong at least you can recover your website to a point earlier in the day or week.

With Trustdyx, every time a change is made to the website, it’s backed up. That means if something were to go wrong, we could restore your site to the exact point before an attacker altered it.

Once you think you have done all you can then it’s time to test your website security. The most effective way of doing this is via the use of some website security tools, often referred to as penetration testing or pen testing for short.

The results from automated tests can be daunting, as they present a wealth of potential issues. The important thing is to focus on the critical issues first. Each issue reported normally comes with a good explanation of the potential vulnerability. You will probably find that some of the medium/low issues aren’t a concern for your site.

4 Ways Your Web Designer May Be Getting Images Wrong

The proper use of images – while only one facet of web design – is something that’s often overlooked until it becomes a problem. Whether it’s causing people to bounce off of your page due to unattractive image use, leading to trouble with your SEO due to poor use of alt tags or getting you into legal trouble by stealing images, it’s important to pay attention.

If you need assistance with web design or want advice on the use of images, let us know. We’d be happy to chat!

Image Alt & Title

1. Organize Images On The Page

When browsing online, you might open a new page and see an image half above the bottom of your screen and half below. This means the designer didn’t take into account whether the photo made it above the fold or not. Even worse is when the photo is below the fold, because there isn’t anything visual for the website visitor to grab onto.

It’s best to make sure you have one chief image at or near the top of your page or blog post to capture attention, and it should be completely above the fold. You can check this by viewing the page on a few different screen sizes – also, with mobile devices it’s acceptable for the image to not be above the fold due to the narrowness of the screen.

Then a second image or third can be added below the fold as needed to illustrate the purpose of the page.

 

2. Use The Alt Tag

An alt tag is a piece of data you attach to the image. It helps search engines understand what the picture is (since they can’t see) and it’s also helpful for the blind and hard of sight as they utilize assistive technology which reads the page out loud to them. Without an alt tag, it’s as if the image isn’t there or relevant for search engines (which hurts your SEO) and for the blind and hard of sight (which eventually will be a violation of the Americans with Disabilities Act).

An example of an alt tag would be “young-boy-rides-horse-in-meadow”.

If you leave the original name of the file – 51381238532351.jpg – or fail to describe the photo well – “boy-horse” – then you’ve gained nothing.

 

3. Use The Caption

A caption is a way of further explaining an image. While not always needed, particularly complex images which aren’t stock photos may need a caption. If the photo is of staff or a particular location, it’s important to identify the people or place properly.

The caption is also used to provide documentation of where a photo is from . . .

 

4. Source And Link Your Photos

Lastly, be sure source and link the photo back to it’s original photographer, unless you or someone you employ took the photo for your business.

If you take a photo off of the internet, you need to be sure it’s safe to use. Most photos out there belong to someone. You wouldn’t walk out and pick up a dog off the street to take home, because 99% of those dogs aren’t strays.

Certain websites will provide you with photos which are in the public domain, which means you can use them freely. It’s still important to note the web address of the source in the caption, and link back to it to cover yourself. The same goes for photos you may buy off of a service like Adobe Stock Images. While you own the photo, it’s still nice to make sure you’re covered incase anyone ever asks.

If you have any questions about designing your website or the proper use of images, we’d love to chat.

Why You Need A Local Web Design Company On Your Side

When you’re ready to redesign your website or build the first website for your business, there are a few things you’ll probably look for: samples of work, expertise, partnerships with Google, something bigger than a one-person shop, etc. When you’re looking for that web design company who is the perfect fit for you, don’t forget to check out your local area for great design companies like us! Here’s why.

Customer Service In PersonWeb Design

The biggest benefit of a local web design company is meeting in person with not only the account manager, but also the web designer and content writer.

A national corporation may be able to put you on the phone or let you communicate by email with your designer, but there’s no way they’ll fly you or the designer halfway around the country or world to work together in person.

With a local design company like Cohlab, you can come down to our office or we can meet at yours to discuss the specifics and get a solid footing off of which to build the perfect website of your business.

Targeted Design

The design of a website is largely based off of your industry, but it’s also based off of the needs of your customers and differentiated from your local competitors. A local web design firm is going to know your competitors and understand your customers at a local, personal level a national firm never will.

Localized Content

Also, the content on your website needs to be fresh and engaging and specific to your customers needs. That’s why at Cohlab our writer will meet with you to get the full story, and follow up with any questions they may have as the content for your website is created.

Besides website design, it’s also important to have pages directed at certain search terms, groups and cities in order to better draw them in through search engine optimization. This is an additional service we provide as a local web design company which can help you get ahead of your competitors who use a nation-wide web design firm.

For local website design, give us a call. We’re ready to meet in person with you.

Why Having A Mobile First Website Is More Important Than Ever

We’ve mentioned before how more people are browsing the internet and completing Google searches on mobile devices than on desktops, and how this number continues to grow. But Google recently began another initiative to serve people a better mobile experience when using Google search. This initiative is being rolled out now, but won’t be fully in effect for a few months.

In some cases, website designers create two versions of a website: one is served to a searcher if they are using a desktop computer, and another is served if they are using a tablet or smartphone to search. These two separate sites often have different amounts and types of content on them, which means Google has two different places to look and two options to serve people. And for the most part Google will serve the desktop site in search results, which can cause confusion once the searcher arrives and the desktop content doesn’t exist on the mobile site.

Why Is This A Big Deal?text-ads-mobile

Google is solving this by beginning to index mobile-websites first, meaning if a mobile site exists, they will prefer this over the desktop site, even if the searcher is on a desktop computer.

If you have a separate mobile and desktop site, and your mobile site doesn’t mirror your desktop site perfectly, you’re going to need to do some work to keep your rank in Google search results.

Wait! Don’t Panic.Equity-mortgage-mobile-contact

Don’t go and call your web designer just yet. In fact, if we are your web designer, you’re good to go as all of our websites are what we call ‘responsive’, which means they are one unified site which adapts to fit whatever screen it is displayed on, whether desktop, mobile or movie screen. Responsive websites have nothing to fear with these changes.

If you don’t have a responsive website, you may have a great web designer who is keeping your mobile and desktop versions of your site up-to-date and in sync. You’ll want to get in touch with them to find out if these changes will affect you, and you’ll want to verify by looking at and using your site on both a desktop and mobile device.

If you don’t have a mobile website or a responsive website, you’ll definitely need to do some work to optimize your site to be mobile first, which means it should be built first to serve those on a mobile device and then desktop visitors.

If you’re not sure how your site is faring, click here to see if your site is mobile-friendly.

If you’re worried about how your site will do as Google continues to implement changes to make the web more mobile-centric, contact us and we’ll be happy to talk you through some different approaches you can take.

4 Traits To Look For In An eCommerce Web Development Firm

Web development is a complex process, and with eCommerce web development there are many more factors to take into account.

Instead of users coming to a website to learn about a service, then calling or emailing for more information or an appointment, an eCommerce site contains the entire sales process, and needs the requisite abilities and security to make sure the transaction goes through smoothly, quickly and safely.

eCommerce web development isn’t something you want to trust to just any web developer. A firm like ours can help you build a responsive, secure eCommerce website, so contact us for more information!

Let’s go over 4 traits you’ll want to look for in an eCommerce web development firm.

4 Traits To Look For In An eCommerce Web Development Firm

1. Responsive Web Designmoney-card-business-credit-card-50987

When browsing the internet on your phone, you’ve likely searched for a product, clicked on a search result and been taken to a hard to navigate website. It might even take you to the home page instead of the product you were looking for!

These problems arise when a website isn’t designed to be responsive. An eCommerce web development firm will make one website which will react to whichever kind of device it is being viewed on rather than build a mobile and a desktop site.

2. Site Optimization

Statistics show that 40% of users will abandon a website which takes more than 3 seconds to load. This is especially true for mobile users, who make up nearly ¼ of all eCommerce sales.

In order to keep those customers on your site you’ll want to optimize it to run as quickly as possible by using an eCommerce web development firm. This is not only on the ‘back-end’, but also in the way information, pages and menus are organized and displayed.

3. Search

It’s important to make sure your eCommerce web development firm knows the importance of having a search function on your website. 30% of visitors to eCommerce sites use the search function to find the products they need.

The firm should also be able to employ ‘faceted search’, where users can sort results by color, size, price, manufacturer, etc.

4. Security

All eCommerce web development firms should make sure the sites they build support SSL to encrypt information. This is true not only for credit card and other payment information but also personal information like addresses, phone numbers, emails, etc.

After internalizing these 4 traits, you’ll be able to find a great eCommerce web development firm to work with. Be sure to contact us if you’d like more information about eCommerce websites, or are ready to create or reimagine yours!