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Display Ads: The Billboards of the Internet

Running an efficient digital marketing campaign requires a diverse range of tactics. One successful method used is display ads. Display ads can vary in the type of ad you use including everything from text and images to flash animation and videos. Also known as banner ads, they are used to project your message and entice internet users to click on them to bring them back to your website. Display advertising is a form of paid digital advertising in which your ad will be posted on other sites strategically chosen to reach your target market. They are an essential tool that should be part of your digital marketing strategy.


This is an example of a display ad. When running display ads there are normally 8 or more variations depending on the size of screen.

Display Ads: The Billboards of the Internet

Any time you drive down the road; it is likely that you are bombarded with billboards for any number of industries all to capture your attention, cement their brand in your head, and encourage you to purchase their product or service. The problem with roadside billboards is that they are not specially targeted to your specific market, and are placed in hopes that enough people who need your service will see it and act on it to generate ROI. Billboards can start at over $1000 per month, and are stagnant, only appearing in one location. Display ads differ in that you could run a successful display ad campaign for a conservative budget of only $200 per month. Furthermore, your display ads could appear on a variety of strategic websites whether you place them on or

Why Are Display Ads So Important?

Display ads are not new. In fact, banner ads were one of the first forms of digital advertising on the internet. In the early days, banner ads were highly successful. However, their usefulness and use declined. However, display ads have come a long way from the standard sized banner ads. Better targeting on the right websites, internet speeds allowing the rapid use of audio and video, and various sized ads for maximum effect have once again brought display ads to the forefront. Furthermore, the cost of display ads has also decreased making them a very sound investment.

At Cohlab, we fully understand the importance of display ads. It is critical that prospects be targeted with the best message, in the best manner, at the best time. Creating a strategy can be a challenging effort. That is why we “cohlaborate” with you to ensure you get the most out of your efforts.

Learn more about our PPC Management Service and the special limited time offer that will build your brand and your ROI at an incredible rate. Our team would love to speak with you and answer any questions you may have. Our mission is to provide you with Cohlaborative digital marketing solutions to meet your organization’s needs.