Originally Published June 2020
In this vlog and blog, we’ll talk about eCommerce WordPress Website Design Tips For Restaurants & Boutiques. Specifically:
- online ordering options for delivery, takeout, and reservations
- online ordering options for clothes and other items
- general eCommerce website design tips.
Let’s learn together.
Also, be sure to check out our YouTube video on “eCommerce WordPress Website Design Tips For Restaurants & Boutiques” if you prefer to watch rather than read.
First, online ordering options for delivery, takeout, and reservations. The standard choice is going to be WooCommerce.
WooCommerce works with so many WordPress themes, it’s likely you won’t have any problem getting it set up and going, if you have a working knowledge of your own website.
With WooCommerce, you can:
- set up your Menu Categories, like Pizza, Burgers, Breakfast
- add individual menu items, like Pepperoni Pizza
- fill out a description
- put it in its Category, like Pizza
- add tags if it’s gluten-free or anything like that
- add an image
If the menu item has no variations, you’ll be done, but if it is variable, such as different sizes, optional add-on toppings, you’ll want to set up the customization options, or possibly buy the WooCommerce Product Add-Ons plugin if it’s a lot of options.
- enter the price
- create an order form using the WooCommerce Product Table plugin which is an additional purchase
- restrict your delivery or order area by zipcode using the WooCommerce Delivery Area Pro plugin which is an additional purchase
- restrict your ordering hours with the WooCommerce Opening Hours & Chosen Times plugin which is an additional purchase
Finally, you’ll receive orders via email, but if you want texts, you’ll need to purchase a plugin like WordPress WooCommerce SMS Notifications.
The main WooCommerce plugin is free, but additional plugins to control Add-Ons, the Order Form, Opening times, and SMS all cost extra.
Another option besides WooCommerce is RestroPress. RestroPress is a plugin similar to WooCommerce, and while it has a different setup, it has a lot of the same features as WooCommerce, along with the additional plugins you can purchase, such as:
- order time limits
- add-ons for tips/delivery fees
- SMS notification
- additional payment options
- and more.
Next is online ordering options for clothes and other physical items. Essentially, my recommendation is again WooCommerce.
It has a great basic setup, and tons of supporting plugins you can purchase to customize your store for what you sell, just like with the restaurant earlier. In fact, if you’re a multi-vendor boutique, I know there are a lot of those around right now, you can use the Product Vendor WooCommerce plugin to easily handle different vendors and their commissions right on the website!
Last, general eCommerce website design tips.
Start with a fast website. Run a Lighthouse Audit on your website to see how its performing, and if anything on that report makes sense to you, do it. If it doesn’t, hire a web developer to help.
If your website is slow, people will not wait for you. Usually 3-5 seconds and half your audience will drop off.
Learn how to perform a Lighthouse Audit at the link.
Make sure your homepage is snappy. An eye-catching title, a prominent Call to Action to get them to your shopping/ordering page, high quality (but fast loading) pictures in abundance – that’s where the Lighthouse audit or JetPack plugin comes in on WordPress.
Make sure it looks professional – no one wants to order from a janky looking website.
Fill out your product/menu descriptions fully. Of course, many people won’t read them, but if you’re capturing new customers you want them to know exactly what they’re getting, and if they don’t feel confident from the photo and title that the item is what they want, you’ll lose a sale.
You need reviews. If you don’t have a main reviews page set up, you need one. Check out my favorite option at the link.
And if you’re able to, work with WooCommerce or your chosen plugin/theme to get product scores on your listings (maybe doesn’t apply to food items, but that’s up to you.)
Make sure your eCommerce website works on mobile devices.
Your website needs to be responsive, so take care when choosing a theme or plugin to make sure they are responsive. Test, test, test.
Check out our other Marketing Monday videos in our YouTube playlist to help you learn how to develop your website and handle digital marketing for your company.