Email Marketing Tips: Understanding Stats, And Avoiding SPAM

Originally Published November 2019

Email marketing is one of the best ways to reach a highly-engaged audience. Building an email list is no easy task. Purchasing an email list is easy, but not nearly as rewarding. Let’s look into some of the trials and tribulations you can face as you send to your email list, and get reports back on how you’re doing.

Also, be sure to check out our videos below on each topic covered.

How To Avoid Being Flagged As Spam

If you’re planning an email marketing campaign, you may be worried about being flagged as SPAM. If your email is unwanted or unsolicited, the people you’re emailing may mark it as SPAM which may hurt your ability to send future emails.

Avoid becoming SPAM by doing three things.

  1. Never buy an email list. Everyone on your email list should be there by choice. and know exactly what they’re getting, so purchasing an outside list is a big no-no.
  2. Get explicit permission from the people on your list. Get a nice, clear sign-up form on your website, this is even easier if you’re using an email marketing service like MailChimp.
  3. Offer your recipients something worthwhile. Don’t send the same boring emails over and over. Switch it up, change your offers, discounts, and news. Cater to their needs.

If you can make sure you have permission at the start and stay relevant, you’ll avoid being marked as SPAM.

How To Understand Email Marketing Deliverability Stats

So you’ve sent out your first email marketing newsletter, or deal, or flash sale and now you have your data compiled in MailChimp, Constant Contact or Cohlab Sales Automation. But what does it mean?

  • Open Rate
    • The open rate is a percentage that tells you how many successfully delivered emails were then opened.
  • Click Rate
    • The click rate is a percentage that tells you how many opened emails received at least one click on any link.