Originally Published May 2020
In this vlog and blog, we’ll talk about how to ask for online reviews. Specifically:
- how COVID-19 is affecting online reviews
- being human in the review-asking process
- how to include proper review links
- how to follow-up on your review asks
- and a couple of quick examples.
Let’s learn together.
Also, be sure to check out our YouTube video on “How To Ask For Online Reviews” if you prefer to watch rather than read.
Before we get too deep, a note: Because of COVID-19, Google has fewer staffers than normal.
This means that they’ve decided to concentrate on their core work, so reviews are not being approved at this time. That just means any reviews you get right now, or for the next month or two, depending, won’t appear for some time. This may or may not apply to any other review site you’re using as well.
First up, However you ask for your online reviews, be human and be yourself. Don’t Google “how to ask for a review” and grab some garbage and copy-paste it. Think about how you’d like to be asked, and ask.
Whether you’re doing it in-person or through email, just be clear, keep it short, and keep it personable.
Also don’t forget to include links to your review sites. There’s nothing worse than someone asking you for a review, and then not giving you an easy way to do it.
I dislike it when I have to search for a company’s profile in order to leave a review. It may even cause me to give up because it’s too much effort.
So be sure to provide them an easy way to leave a review – either a link in an email, or an obvious button or tab on your website they can click.
The last bit here is to follow-up.
Make sure you ask at least twice, but no more than thrice. According to BrightLocal research, 85% of people are willing to write reviews, they just need to be asked. Just like high school people, you don’t get a date to the prom if you don’t ask.
And while it’s important to follow up, because, people are human and have busy lives, asking more than three times is probably going to bug most people, so best to stop after that.
Can I ask you a favor? In my business, word-of-mouth is extremely important – I rely on recommendations. Because I just replaced your garbage disposal and installed your dishwasher last week, I was wondering if you could leave me a review on Facebook or Google? Here’s a link to both.
Whatever you write will be a big help to me and people who are looking for a plumber around Sauk Centre.
Thanks again and take care!
Here’s your change, and the pizza will be out in a few minutes.
After your meal, would you mind leaving us a review? Let us know what you thought of our service today and how the food tastes.
Whatever you write will be a big help to our local pizza shop here, and people who are trying to decide what to have for dinner! Just head to our website and click “leave a review”.
Check out our other Marketing Monday videos in our YouTube playlist to help you learn how to develop your website and handle digital marketing for your company.