Marketing Monday: How To Get Started With Google Analytics
Originally Published December 2019
Aren’t you curious what types of people visit your website and what they look at? Would you like a better understanding of what visitors find value in on your site?
Today we’ll learn:
- How To Create A Google Analytics Account (you’ll need a Google account too, here’s how to make one)
- How To Add The Tracking Code To Your WordPress Website
- How To Understand The Basics Of Analytics
Also, be sure to check out our YouTube video on the subject if you prefer to watch rather than read.
How To Create A Google Analytics Account
To create your Google Analytics account:
Head to analytics.google.com
Click main blue button
Name account (usually business name is a good choice), click “Next”
Choose web, click “Next”
Fill out your data – website name, URL – choose https if you have an SSL -, industry, Time Zone
How To Add The Google Analytics Tracking Code To Your Website
At this point is where you get your tracking code – it takes you right to it, conveniently enough.
To add it to WordPress, copy it, then login to your website. If you have a specific theme, they may have a Google Analytics section. For instance, we use Enfold Child Theme here, and you can add the tracking code through the “Google Services” section.
If your theme doesn’t have a nice slot to put the tracking code in, hover over “Appearance” and click “Theme Editor”. On the right-hand side, find “Theme Header”, and paste the code in before the final tag.
How To Understand The Basics Of Google Analytics
In a few days, you’ll start to see data showing up in Analytics.
There are three main areas to explore in the left-hand menu:
- Audience gives you an overall look at how many people are visiting, what geographic area they’re from, how long they stay, and how many leave without visiting another page.
- Acquisition tells you what marketing initiatives are working. Are people coming to your site from social media, organic search, ads, or elsewhere.
- Behavior tells you which pages they’re visiting, how long they’re staying, and which pages they’ve visited before and after on their journey.
- Be sure to also play with changing the dates your observing in the top-right corner, and eventually comparing performance historically.
Thanks for watching. Check out our other Marketing Monday videos on the left to help you learn how to develop your website and handle digital marketing for your company.