Marketing Monday: How To Make Sure Your Website Is Showing Up In Google Search Results
Originally Published October 2019
What we’re going to do today is explaining how Google determines which websites are in search results, what tools you need to make sure that you’re showing up, and how to use them to make sure your website can be found online. Let’s take a deep dive, and be sure to check out our YouTube video on the subject if you prefer to watch rather than read.
1. How Does Google Figure Out A Website Exists?
The web is crawled by search engines like Google, Yahoo, Bing. They find things on the web using sitemaps you submit. They crawl from popular pages that link out to other sites on the web.
But, if no one else is linking to your website, and you haven’t submitted sitemaps to anyone, you may just be invisible in search results. If you don’t have a popular website you may not show up in search results at all.
2. What Tools Do You Need To Be Found Online?
If you’re crawling with Google you need search console. You need to know what a sitemap is.
A sitemap can be generated from WordPress or another CMS for you that basically shows a search engine all the pages on your website in an easy to understand format, usually in an XML file.
So running that sitemap through search console is going to let them quickly know what your website is about, where all of the pages are, and crawl them even if no one else is linking to them.
You can also individually submit pages to search console.
When you login to search console using a Google account, you’re going to want to make sure you have you domain verified.
Here I’ve got cohlab.com, you can search for create your property, your .com or .net, and verify your domain using your DNS settings, login to your domain and actually put a TXT file.
Once that’s verified, you can go into your sitemaps section and enter your sitemap URL. You can get this from WordPress, maybe another web developer you’re working with, they can provide this to you. You want to enter the URL for that sitemap. Of course an XML.
You can see ours here, https://cohlab.com/sitemap.xml. This sitemap was submitted first on April 3, 2019, and last read on Oct. 23, 2019, when I’m recording this, successfully discovered 166 URLs.
3. How Do You Submit A Single Page Or Blog To Be Crawled?
So once you’ve got your sitemap submitted, Google will start to crawl your website. But, when you create a new blog or a new post or page or you revamp something, you’ll want to submit that through a URL inspect tool.
When you click “URL Inspection” it’s going to highlight the text box for us. We’re going to go and get a recent blog post, grab the URL for that blog post and paste it in. I’m using the HTTPS version for mine, in your case it may be HTTP or it may have the WWW in front of it as well. There are a few different combinations you can have as well.
It says yes, this URL is on Google, yours probably will show a grey check mark if its not on Google. And then you can request indexing either way. It’s going to test if the URL can be indexed.
There may be an error, or there may be a rogue robots.txt on the page which will prevent crawling. You want to test it, it’ll be indexed in a minute or to, and then it will tell you success or failure.
That’s all for today, thanks for watching. Please like and share our video with your friends if you learned something.
If you didn’t learn anything, ask us a follow-up question below and we’ll answer as soon as we can. Also, be sure to subscribe on YouTube to get the latest Marketing Monday every week.