How To: Valentine’s Email Promotions For Small Businesses

Yes, you can do email marketing within Gmail! You won’t get the depth of analytics you would with a paid service, but you can design and get a message out to your list quickly and cheaply.

There are a number of plugins out there which integrate with your Chrome browser and allow you to add templates to Gmail emails. One, in particular, is named Gmail Email Templates. You can make your own template or import one from MailChimp (see below).

The plugin adds a “template” button to every email you open, Simply select a template, edit it, then add individual emails to the BCC line of the email. Make sure you have permission to email these potential clients first – the worst thing you can do is email someone who doesn’t want to be emailed.

Getting started with MailChimp is free, and fairly straightforward. Make your free account, get it set up, and then you can begin designing pretty intricate emails right off the bat! You can even use MailChimp’s free templates if you don’t feel you have any good design ideas.

The editor is fairly intuitive, but if you need help you can always call on us. We’re MailChimp experts.

MailChimp requires you to have permission from your clients in order to email them, which is a really great feature. It has amazing analytics, so you can see who is opening your emails and what they’ve clicked on within it.