Google My Business (GMB) changing into Google Business Profile (GBP)

Originally Published March 2022

It’s been known as Google My Business for a long time. Before that, you may have known it as Google Places, Google+ Local, and we know people who even call it Google Maps Places. Whatever you call it, the service you use to manage your business location on Google Maps and your listing in Google Search has changed, and not in name only.

Let’s learn more about the new changes and how they may affect how you market your business in Google Seach and Maps.

GBP profile for Cohlab Digital Marketing in the Alexandria, MN area. Google Business Profile looks nearly identical to Google My Business (GMB) in Google Search.