Should I Have A
Originally Published May 2014 | Updated July 2022
Should you have a branded business email? Short answer: yes.
Think of your email as your online identity – if you want to make a good first impression with your audience, having a branded business email that matches your website domain is a good way to start.
Statistics show people prefer to use email as their main form of marketing communication and that having a branded business email address can build trust.
Why A Branded Business Email Is Important
Imagine receiving an email from one of the following two email addresses, email@example.com or firstname.lastname@example.org. Which address appears more professional to you? When your email address matches your website address it creates an air of authenticity, whereas when you use a free email, such as Gmail or Outlook, your business can look like a side project you may not take seriously. This is a great way to reassure your potential customers that you’re a legitimate business.
When you have a branded business email address, it can make life so much simpler. You now have a dedicated communication channel with your consumers. Now you don’t have to worry about sorting emails within your personal account.
Now, let’s say you started your business as a solopreneur and you have decided to hire an extra person to help with sales. This new hire is going to need their own email address. When using a free email service, it can be very difficult to find an appropriate username. However, when you have your own branded email address, you can easily create an account and have no difficulty finding a username. For example, email@example.com looks significantly better than firstname.lastname@example.org.
So now you’re a team of two people, however, you want to appear larger than you are. When you have your own email, you can create multiple identities. For example, you can have email@example.com, firstname.lastname@example.org, and email@example.com. Each one of these emails can be forwarded to your or new hire, but it gives the appearance of a team of five versus two.
What Do Branded Business Email Addresses Look Like
A good business email address should be simple and to the point. If you would like to create a business email that goes directly to you, convention dictates using the first initial of your name with your full last name or using both names. For example, Mary Poppins would become firstname.lastname@example.org or email@example.com.
You want to avoid nicknames as they aren’t professional and could give off the wrong impression. If someone has the nickname “Pumpkin Pie”, and you create an email address of firstname.lastname@example.org, not only do you not look professional, but you could also be confusing your consumers. They may think that you focus on Pumpkin Pies vs. the law firm services you actually offer.
You also want to avoid special characters. These make the addresses more complicated. You want something that is simple and easy to type. When someone is trying to type in your email address on a mobile device, they now have to change their keyboard in order to fully enter your address. Just keep it simple.
What Are Good Business Email Name
Need some inspiration for good business email addresses? We have listed some examples below:
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
- Initials@yourdomain.com (For example, email@example.com)
- Initiallastname@yourdomain.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
If you’re using part of your name as part of your website domain, you may want to use more generic terms or just initials for the first part of the email. Check out the examples below:
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
- email@example.com (For example, firstname.lastname@example.org)
If you’re just starting out, and need some help with creating your email or with some email marketing, contact us today to get started.