August 2021, New WordPress Website Design, Reputation Management, & Advanced SEO
After a series of interviews and information gathering, new rounds of keyword research were conducted, a new sitemap was authored, and a new homepage design was mocked-up.
Voigt’s Bus Service also hired a professional photographer/videographer to make the most of their new website and include their own imagery, personnel photos, and videos.
The keywords, sitemap, and designer were all fine-tuned as content was created, optimized, and edited for the entire website, including a new series of city-focused pages based on the location of their terminals, to drive geographically-specific searches:
- St. Augusta, MN
- Cold Spring, MN
- Fridley, MN
- St. Cloud, MN
After the sitemap, design, and content were approved, a development site was created on Cohlab’s servers to show Voigt’s Bus Service how the new WordPress website would look and react in real life. The content is included at this point, along with any photos and videos that were provided.
We also gathered together all of their existing social media and industry websites, such as Yelp, WeddingWire, The Knot, YellowPages, Google, Facebook, etc., and brought all of the reviews into our Cohlab.Reviews software so they could be displayed live (refreshed twice a day) on the website, and make leaving a review extremely easy for clients.
Due to use of specific industry software for request quotes and providing a portal for employees and clients, a few pages had to be cloned and redesigned in another website builders CMS and hosted with another provider.
Before Voigt’s Bus Service’s new website went live, we mapped a series of redirects from their old website, ensured our new hosting would be faster, ran a number of Google Lighthouse Audits to optimize the site, and fine-tuned any other performance or UX issues.