Stay with me folks, this might be a bit of a longer blog.
Internet marketing services are basically anything a firm like ours does. Cohlab in particular offers an array of services, from reputation management to email marketing, responsive web design to content marketing.
But how do these activities affect your bottom line in the real world? Let’s take a look at a number of internet marketing services Cohlab offers in detail to see what we can do for you.
Search engine optimization (SEO) drives organic traffic to your website. In essence, this is free advertising.
An internet marketing services provider like Cohlab is hired to execute a myriad of SEO strategies, including content marketing and backlinking, both described below, in order to increase the ranking of your website for search terms relevant to your industry and services.
In general, the higher ranked and more frequently a website appears in relevant search results, the more valuable visitors it will receive.
Find Customers With SEM
Search engine marketing (SEM), or PPC, is a great way to quickly locate customers who are searching for your industry or services. While SEO can take time, SEM is faster but more costly.
This type of internet marketing service creates advertisements within Google searches, either at the top or bottom of a search results page, targeting whichever relevant keywords we choose.
These ads are extremely effective at driving traffic to your website quickly.
Keep Them Interested With 10x Content
No matter how nice looking your website is, or how amazing your ads are, if you have nothing to entertain or educate your visitors, they won’t stay on your site long enough to have an impact on your business.
Content refers to anything on your website which is consumable: text, audio, videos, photos, graphics, etc. 10x content is content which is impossible to improve on. It is created by observing the competition in the keywords a company wants to rank in searches for, then creating content which is 10x more interesting than anything the competition has.
Bring Them Back With Email Marketing
Sometimes, customers don’t bring you their repeat business. Maybe they’re too busy, or it’s inconvenient to get to your store, or some other reason.
Email marketing is a great way to bring them back in, by creating a compelling call-to-action for them to grab onto, whether it’s a used car trade-in, or a 30% sale. These emails are going to a group of people who you know will buy from you, they just need a reason to get back in the habit and email marketing is a great way to bring them back.
Link building is a huge part of how well a website ranks in Google searches. Creating high-quality links between your website and others great websites, both back and forth, means Google believes your information is worth sharing or talking about, which means they will want to show it to people who are searching for the keywords you rank for.
Increase Traffic By Getting Responsive
A responsive website is one which fits whatever screen size it might be displayed on, whether that is an iPhone, tablet, laptop or desktop computer.
The website won’t look exactly the same in every case; it will respond accordingly and adjust itself at certain size intervals, displaying the most important parts of the website where the viewer is most likely to need them. Having a responsive website will also increase your search engine ranking, and will make people on mobile devices more likely to stay on your site longer and utilize your services since it will be easier to navigate.
Thanks for staying with me through the whole blog, and I hope you have a better understanding of what internet marketing services can do for your business!