Remote Part-Time Digital Paid Ads Expert (0.15 FTE)

Overview

Cohlab, a Minnesota website development and digital marketing firm, seeks a skilled and motivated Digital Paid Ads Expert for a part-time remote position. This role involves creating, optimizing, and analyzing ads to improve website conversions and drive traffic to client websites. The position offers the flexibility of working remotely with an expected commitment of approximately 6.5 hours per week (0.15 Full-Time Equivalent). Effective time management is crucial, as this role is ideal for individuals with a separate full-time job or multiple other part-time jobs. Candidates must have a suitable home office and bring their devices (BYOD) to complete work. Growth opportunities are available stemming from this role.

Responsibilities

Initial Responsibilities

  • Ad Creation: Develop high-quality, engaging ads for various digital platforms (Google Ads, Meta Ads, etc.).
  • Optimization: Optimize ad performance using best practices, including A/B testing, keyword optimization, and audience targeting.
  • Performance Analysis: Analyze ad performance and Google Analytics data to measure success and identify areas for improvement.
  • Budget Management: Manage ad budgets effectively to maximize ROI for clients.
  • Communication: Communicate via Gmail and Trello. Assignments will be assigned via Trello with due dates, which you must ensure are met to allow for proper review and optimization time. One ~15-minute meeting weekly with the Marketing Director. Cohlab operates in Central Time (USA). No direct client communication will be necessary.
  • Time Tracking: Time is tracked to the minute within Google Sheets to provide accountability to our digital marketing clients.

Possible Responsibilities (Upon Promotion and Advancement)

  • Strategy Development: Collaborate with the marketing team to develop and implement effective ad strategies that align with client goals.
  • Client Reporting: Prepare detailed reports and presentations summarizing ad performance and recommendations.
  • Additional Responsibilities: Additional duties may be assigned based on the individual’s growth, interests, and the firm’s needs.

Qualifications

  • Education: High School Diploma or GED. A liberal arts or marketing degree is a plus.
  • Experience: Professional digital paid ads experience is a plus.
  • Skills:
    • Expertise with ad management tools and platforms like Google Ads and Meta Ads.
    • Strong understanding of paid advertising principles and best practices.
    • Strong writing, editing, and proofreading skills.
    • Strong interpersonal skills with a collaborative mindset.
    • Strong analytical skills and attention to detail.
    • Ability to work independently and manage time effectively in a remote environment.
    • Ability to handle multiple projects simultaneously over the course of days or weeks.
    • Familiarity with productivity software such as Trello.
    • Familiarity with Google Suite (Google Docs, Google Sheets, Google Drive, Google Calendar, Gmail).
    • Familiarity with tools such as Grammarly and ChatGPT.

Location & Equipment

  • This is a remote position. Candidates must have a reliable internet connection and a suitable home office environment. 
  • This is a BYOD position. Candidates must have a personal laptop or desktop with a headset or speaker/microphone, and a cell phone to communicate with the Marketing Director. No direct client communication will be necessary.

Supervision and Work Schedule

  • Your direct supervisor and editor will be the Marketing Director.
  • You can set your own working hours as long as we can connect by phone or video call once weekly for 15 minutes. The quality of your work will demonstrate whether you have spent the time effectively.

Employment Type

  • Part-time (0.15 FTE, approximately 6.5 hours weekly).

Compensation and Benefits

  • Compensation: 
    • $17 hourly.
    • Performance bonuses, raises, and additional responsibilities are available.
  • Pay Period:
    • 1st-15th | Direct Deposit to checking on the 20th (or earlier if weekend)
    • 16th-end of month | Direct Deposit on the 5th (or earlier if weekend)
  • Benefits:
    • 1 hour of PTO per 30 hours worked.
    • Flexible schedule.
    • Work-from-home.
    • Internet allowance: $6/month, untaxed.
    • BYOD equipment allowance: $6/month, untaxed.
    • 100% 401K match up to 3%, 50% 401K match up to 5%.

Application Process

  • Interested candidates should submit a resume and examples of ads or ad campaigns via our contact form and prepare to schedule a video interview in Central Time during regular office hours (9:00-16:00).
  • Applications will be reviewed on a rolling basis.

Equal Opportunity Employer

  • Cohlab is an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
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