Your business isn’t what you sell. It’s how you sell it. Business branding is a way to help you unify your voice in-store and online, create a cohesive brand identity, and bring it all together in a branding and logo guide. Cohlab’s in-house creative team is ready to help.
Logo Design & Branding
What Is “Business Branding”
Apple. Coca-Cola. Walt Disney. Campbell’s Soup.
These are all very large, multinational brands which you immediately have a feel for. You know their logo, what they do, and likely have an opinion on their products. And all of those feelings come from just saying their name or seeing their logo printed somewhere.
While large businesses spend millions of dollars and thousands of hours developing and maintaining their brand, small businesses and local businesses can make their own impact with fewer resources.
Do you ask your staff to answer the phone in a particular way, or greet customers as they come through the door with a specific phrase? That’s business branding.
Do you have uniforms for employees, stationary, pens, or special paint colors chosen for your office? That’s business branding.
Have you gone through exercises to find your “voice” for your website? Did you settle on a specific style of graphics to use on social media and the website? Did you create a business name and logo which work online, on vehicle wraps, and on paper? That’s business branding.
At Cohlab Digital Marketing, we can help you build your small business brand. From name ideation to logo design, full branding guides to your website and social media voice – we’re here for you every step of the way.
About Company Logo Design
Working with an experienced logo designer can help you find the sweet spot for your brand. Whether you’ve just decided to start a business or are looking for a logo refresh, our team can help you work through all of the choices you’ll need to make to get the right logo.
Here are the main types of company logo designs. While these can be combined depending on your needs, this will give you a good starting point to figure out how you feel about different logo types.
Wordmark
You’ll recognize wordmark logos from companies like Google, Coca-Cola, and FedEx. While some companies will go through the trouble of designing their own proprietary font for their wordmark, you can search through fonts on the internet and find one that fits your logo style. If you’ve just started your company, a wordmark is an excellent choice because it helps people learn your name quickly.
Lettermark
You’ll know about lettermark logos from companies like NASA, IBM, and CNN. If you’re just starting out, lettermarks could be accompanied by your full name underneath to help people learn who you are.
Picmark
You’ll recognize picmark logos from Apple, Twitter, and Nike. While they’ve had other types of logos in the past, these brands have converted to a picmark because they’re so well known. The image of the apple, the bird, or the swoosh all convey the brand very well, and increase recognition in the time of apps.
Mascot
You’ll know mascot logos from KFC, many sports teams, and Cheetos. The mascot is a large part of their commercial and other branding opportunities, and may even be their voice on their website or social media.
Emblem
You’ll recognize emblem logos from the National Football League, Warner Bros. Pictures, and Harley-Davidson Motorcycles. An emblem shows a wordmark or lettermark inside of a geometric shape. You could also call a state’s coat-of-arms an emblem, for more examples.
Abstract
You may recognize abstract logos from Pepsi, BP, or Mitsubishi. The abstract logo is a symbol to represent the brand like a picmark, but less direct and more artistic. Mitsubishi’s red diamonds vaguely suggest the propeller on an airplane. Pepsi’s logo vaguely resembles the red, white, and blue bottle cap on the original glass bottles. BPs green and yellow shape vaguely represents a sunflower and green energy.
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