How To Add Your Listing To Google My Business

What Is “Google My Business”Optimizing Google My Business ListingGMB FAQStart The Conversation

What Is “Google My Business”?

Google My Business is a mix between a phone book listing, a highway map, and a social media profile. It allows you to let local people know when you’re open, what your contact information is (phone, address, website), where you are on the map, a description of your business and services, along with images and social posts.

It’s a great way to get found online for your local customers. Plus, in certain sets of search results it ranks above the organic search results!

Google My Business [GMB] Listing On Search

A Google My Business listing can appear in search results.

On a desktop, it will typically appear on the right-hand side of your screen if it is the far-and-away #1 result for a local search, giving it a prominent position even against Google Ads and Google organic search results.

On a desktop, if there are multiple GMBs which may fulfill a search, they may appear as a “3-pack” of Map search results nested within the organic results, usually at the top or very near the top of the organic search results, and just below the Google Ads.

On a mobile device, the Google My Business listing will appear much like the second desktop option, as a 3-pack, 2-pack, or 1-pack in the search results column.

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GMB Listing On Maps

Your Google My Business listing also appears on Google Maps for local businesses.

If you have a brick-and-mortar location, you’ll receive a map pin, and typically a better chance of ranking higher in the left-hand column of Google Maps results

If you have a service area business (i.e. plumber, work-from-home situation, etc.) and people don’t visit your home/warehouse at all, you won’t appear on the Map itself as a map pin, but you’ll still be listed in the left-hand column of Google Maps results, sometimes with a zip-code outline or circle representing your service area.

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Optimizing Google My Business Listing

Just adding your business to Google My Business isn’t enough - you also need to optimize it with the most accurate and complete information possible to get the best rankings and attract clients.

NAP - Name, Address, Phone (& Hours & Website)

Getting your NAP right is the most basic step. Your Google My Business listing name should exactly match your legal business name, but doesn’t need to include business structure elements such as “LLC” or “, Inc.”, etc. Your address, phone, hours, and website should be exact so no one gets lost or confused.

If you run a service-area-business (SAB), say an electrician or tree service, and don’t want people to come to your location, you still need to provide your address. You can later choose to hide it, and provide the service area you work within.

Service Area

Whether you want your address visible (brick-and-mortar) or you want it hidden (service-area-business), adding a service area is an easy way to help Google understand what areas you operate in. You can select up to 20 areas

Depending on the size of your service area, we usually recommend using Zip Codes or Counties to denote your service area, not Cities or States. Cities can be too small and leave out rural areas, while States are too large, and generally won’t matter since GMBs are focused on local search results.

Images

Adding beautiful photos is very important, but don’t use stock photos.

Make sure you have at least 1 good version of your logo, perhaps a screenshot of your website so people know they’re going to the right place, photos of you or your team at work - in the field or in the office - along with logos of your service partners, Chambers or other clubs you are a member of, etc.

Description

You are allowed to write a description of up to 750 characters for your Google My Business listing. Make sure you properly explain who you are, what your business is, where you’re located and what areas you serve, as well as what services you offer and why people should work with you.

Reviews

Google My Business is a perfect place to ask people to leave reviews, as it can help you rank better for local searches.

You’ll want to make sure you get reviews regularly, reply to those reviews, and use keywords for your business in your reply.

Q&A

The Question & Answer section of a Google My Business listing is highly-viewed. You can ask questions there yourself and answer them yourself, similar to an FAQ on a website. But also be sure to keep an eye out for new questions, as people will want a fairly speedy answer.

Other Details

During the COVID-19 pandemic, Google allows companies to indicate whether they are open for walk-ins or appointments are needed, whether staff or clients are required to wear masks, and more. There are also options to select if your company is woman-led, black-owned, and more depending on your industry.

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