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Search Engine Optimization (SEO)
Search engine optimization (SEO) is a way to increase your Google search ranking which is highly cost effective for a long term digital marketing strategy.
Responsive Website Design
Responsive website design prepares websites for the future by making them easy to use, functional and beautiful across all devices.
Search Engine Marketing (SEM) AdWords
Take advantage of our Google Partnership to assist you with managing your AdWords campaigns.
Reputation Management
Reputation management is important to drive sales and conversions on your website and in search results. Increase your positive reviews and convert the negative!
Social Media Management
Social media, from Facebook to LinkedIn to Instagram, is an integral part of your digital marketing strategy.
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At Cohlab, we offer digital marketing services for small-to-medium sized businesses which fit your budget and bring you the results you need to grow. Through our core digital marketing services, we increase your key metrics (sales, donations, conversions, etc.) to meet your return on investment (ROI) goals.
As a Certified Google Partner, we have access to advice from Google to help augment our digital marketing services, and are trained in various Google advertising methods.
If you’re ready to handle more sales and up your digital marketing game, read on to learn more about how we do it, and contact us today to talk strategy.
Search Engine Optimization (SEO)
SEO is all about organically bringing your website near the top of the search results for the keywords, or search terms, people are using for your industry. For example, if you are a florist, you would want to rank near the top of the search results for keywords like “flowers in ‘city name’” or “Valentine’s day flowers”. This strategy is organic and takes time, but brings in great results!
The actual legwork of SEO digital marketing services consists of crafting new, high-quality content for your website based on particular keywords as well fostering and creating powerful backlinks and important backend editing of your website.
Search Engine Marketing (SEM)
SEM is a much quicker strategy, and instead of bringing your website to the top of the search results, it places you in other valuable locations by paying Google a set rate. SEM can consist of text ads (at the top or bottom of Google searches), display ads (on Google Display Network partner websites) and video ads (on YouTube.)
For our digital marketing services, we design the ads, and choose how to display them and who to target them towards (age, gender, location, etc.) through Google AdWords. As a Google Partner, we have the inside track on how best to help you.
Responsive Website Design
Responsive website design is one of our most popular digital marketing services, as it is the most visible and helps support SEM and SEO. Responsive website design means creating a website geared towards mobile devices first and ensuring the website conforms to the screen of any device which visits it (mobile, tablet, desktop, etc.)
This is part of the SEO and digital marketing services we provide, as more than 50% of all Google searches are done on mobile devices, meaning those searchers are more likely to stay on a site which is easy to use than one which is designed for a desktop only.
Reputation Management
Reputation management is important to drive sales and conversions on your website and in search results. Research has shown that positive reviews on your website, Facebook, Google and other review sites make a vast majority of users more likely to purchase from you.
That’s why, as part of our digital marketing services, we offer a an online review tool which encourages your current customers to leave positive reviews and allows you to intercept negative reviews and leverage them into positive reviews!