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Quit Wasting Money!
One recent study found that many small businesses waste 25% of their PPC budgets! This is precisely why it is usually best to hire an expert to do your SEM for you.
Other firms typically charge the following:
- 30% of spend
- $99 minimum
- $250 minimum
The trouble with SEM is that it is a science, and you must understand the intricacies of how it works and what will work best for your business before you implement it. With search engine marketing, you have to understand the difference between pay per click (PPC) and cost per impression (CPM). You must understand how to use AdWords to find out which keywords will bring you the most targeted website traffic.
What we mean here is that if your business is a seafood restaurant, you may want to use the keywords “seafood restaurant,” “steamed crab legs,” and “oysters on the half shell.” AdWords tools can tell you how many people are searching for those keywords every month, and it can also suggest other keywords that you might want to you. Those keywords with lots of searches and lots of competitors (other seafood restaurants bidding for those same keywords) will cost you more in pay per click (PPC) for search engine marketing (SEM) than other keywords that have an equal number of searches but fewer competitors.
If there are 1,000 searches every month for “oysters on the half shell,” but there are only two restaurants bidding for that keyword, you definitely want to use that keyword! On the other hand, if there are 1,000 people each month searching for a seafood restaurant, and there are one hundred seafood restaurants already bidding for that keyword, the competition and the cost will be high. When you outbid your competitors and pay more than they are paying for a certain keyword, your business will show up in the search results more often than your competitors’ websites will.
To make matters even more confusing, you must take into account negative keywords as well as the keywords your potential customers are searching for. For instance, you wouldn’t want to pay for clicks or impressions for people using the negative keyword “seafood restaurant jobs” unless you’re seeking job applicants. You may also want to eliminate the possibility of paying for SERP results for someone searching “Kosher seafood restaurant” if you specialize in shellfish and pork and don’t offer any Kosher dishes. Negative keywords can become very tedious.
Figuring out precisely how much to bid for a click, and which words to use, can be a daunting task. You may lose a lot of money if you do not do it right. One recent study found that many small businesses waste 25% of their PPC budgets! This is precisely why it is usually best to hire an expert to do your SEM for you. You’ll end up saving money in the long-run.
***Contact a Google Certified SEO expert today to start your SEM campaign right away via the form on the right! Ask us about $100 in free SEM credits.