Whether you’re selling classes or glasses, it’s important to take user experience, security, and ease of shopping into consideration of your ecommerce site design.
Ecommerce Site Design & Development
What Is “Ecommerce Website Design”
The goal with ecommerce website design is to make it intuitive and imperative to follow-through with a purchase. Whether someone is purchasing a class, a book, or a consumable item, you want it to be easy, fast, and abundantly clear what needs to be done.
A lot of ecommerce website design is similar to responsive and SEO-friendly website design – speed, user experience, and performance are key factors. But ecommerce comes with it’s own set of hang-ups – primarily producing an effective and easy-to-use shopping experience which includes the ability to sort products, read more details, see more photos, and purchase securely with a few simple steps.
That’s where ecommerce site design technology comes into play.
Ecommerce Site Design Technology
For ecommerce sites, we typically rely on WordPress as our CMS of choice. This allows both our Cohlab team and the client team to come in and make edits to the website as needed, and also allows for security and high performance.
When it comes to the shopping experience, we rely on Shopify. Shopify is able to plug directly into WordPress, allowing for a seamless experience right on the website. Edits are easy to make for both the Cohlab team or client team on product images, descriptions, and the purchase process. And security is assured when we have control over the CMS and shopping cart.
On occasion, a shopping experience will be so custom that serious programming will be called for. That’s why we keep a custom programmer on staff, ready to build out your custom shopping experience from the ground up. As long as you have your product information sorted out nicely in a spreadsheet and can provide photos, we can build a custom and secure shopping cart and checkout for your needs.
Ecommerce Website Design FAQ
Can you design an ecommerce website in WordPress?
Absolutely you can design an ecommerce site in WordPress. It will require either some custom programming, or the inclusion of an outside shopping cart plugin such as Shopify, but it can be done.
What are some ecommerce website design best practices?
Any website, including ecommerce, should have a Google Lighthouse Audit done to make sure they’re up to snuff for search results.
If you’re going to be displaying tons of similar products, be careful how you do it. Having too many similar products can be a hit against you in search results. Find a way to group them together on a single product if they’re just different colors or sizes.
Make sure your security is up to snuff with an SSL, and website security audit, and constant website maintenance to ensure no one loses their shopping cart or has a bad experience shopping on your website.
Under attack by villains? Email the Cohlaborator today to deal with these scoundrels, and help bring new citizens to your website!
Based remotely near Monticello, St. Cloud, Alexandria, and the Twin Cities.