The ever-growing power of online environments has made us change the way in which we do business and communicate with others. We no longer talk; we tweet. We do not share ideas to fuel a debate; we share Facebook posts. Over the past few years, we have heard many things about the benefits of social media and the numerous ways in which this concept could reshape our future and direct us towards business success by enabling us to launch much more effective marketing campaigns. But all in all, what exactly is social media?
Social Media, the Solid Foundation of any Result-Oriented Content Marketing Strategy
According to Wikipedia, social media represents the interaction between people who “work together” to create, improve and distribute ideas in the form of web content shared in virtual networks and communities of different sizes.
In 2010, a group of European marketing specialists came up with another version of this definition. In their opinion, social media represents the sum of all Internet-based applications designed and implemented to give the green light to the development and distribution of user-generated web content. Social media turns monologues into dialogues, giving users the chance to consolidate their position in their line of work, reinforce their supremacy and establish meaningful relationships with their targeted audience and other important players in their sector.
Is Social Media the Younger, Rebellious Sibling of Traditional Media?
Traditional media informs and educates the public and also provides more than a few effective advertising opportunities, which are taken into consideration by brands with considerable resources. On the other hand, social mediaalso represents a great source of information and entertainment, but differs from traditional mediaa great deal, in terms of reach, quality, permanence, usability, frequency and cost-efficiency. Developing, improving and launching a marketing campaign on social networking websites could be a winning strategy for companies of all sizes, taking into account the relatively negligible expenses that these actions would imply.
On social media websites, it is a whole lot easier to get in touch with prospects who can be converted into fans, followers and even brand evangelists.
What Can Social Media Do for Me?
Savvy content creators have adapted to this new challenge rapidly. After all, social media represents a gold mine for copywriters and marketers who know how to make the most of a catchy message with a call-to-action representing the nucleus of a successful promotional campaign. Content creators have decided to go beyond social sharing; they have learned how to master a full set of personalized social media marketing tactics to build credibility and trust, identify and pursue new carrier opportunities and make a name for themselves by keeping their clients happy. On the other side, companies have learned that an active presence on social media platforms and an uninterrupted connection with their prospects is the key to running a profitable business with minimal effort.
The content creation and content distribution processes are not random. Before getting to this point, marketers conduct extensive research to analyze the preferences, patterns, expectations and shopping behavior of their segment of public. They actually listen to what their customers have to say and focus their attention on fairly new phases and components that matter a great deal, like social relationship management or risk monitoring. All in all, in most cases their efforts pay off. Via customized social media strategies, brands make their voice heard and content creators manage to create a solid bridge between all categories of merchants and buyers.