At Cohlab, we offer digital marketing services for small-to-medium sized businesses which fit your budget and bring you the results you need to grow. Through our core digital marketing services, we increase your key metrics (sales, donations, conversions, etc.) to meet your return on investment (ROI) goals.
As a Certified Google Partner, we have access to advice from Google to help augment our digital marketing services, and are trained in various Google advertising methods.
If you’re ready to handle more sales and up your digital marketing game, read on to learn more about how we do it, and contact us today to talk strategy.
SEO is all about organically bringing your website near the top of the search results for the keywords, or search terms, people are using for your industry. For example, if you are a florist, you would want to rank near the top of the search results for keywords like “flowers in ‘city name’” or “Valentine’s day flowers”. This strategy is organic and takes time, but brings in great results!
The actual legwork of SEO digital marketing services consists of crafting new, high-quality content for your website based on particular keywords as well fostering and creating powerful backlinks and important backend editing of your website.
SEM is a much quicker strategy, and instead of bringing your website to the top of the search results, it places you in other valuable locations by paying Google a set rate. SEM can consist of text ads (at the top or bottom of Google searches), display ads (on Google Display Network partner websites) and video ads (on YouTube.)
For our digital marketing services, we design the ads, and choose how to display them and who to target them towards (age, gender, location, etc.) through Google AdWords. As a Google Partner, we have the inside track on how best to help you.
Responsive website design is one of our most popular digital marketing services, as it is the most visible and helps support SEM and SEO. Responsive website design means creating a website geared towards mobile devices first and ensuring the website conforms to the screen of any device which visits it (mobile, tablet, desktop, etc.)
This is part of the SEO and digital marketing services we provide, as more than 50% of all Google searches are done on mobile devices, meaning those searchers are more likely to stay on a site which is easy to use than one which is designed for a desktop only.
Reputation management is important to drive sales and conversions on your website and in search results. Research has shown that positive reviews on your website, Facebook, Google and other review sites make a vast majority of users more likely to purchase from you.
That’s why, as part of our digital marketing services, we offer a an online review tool which encourages your current customers to leave positive reviews and allows you to intercept negative reviews and leverage them into positive reviews!
Email marketing is a fantastic way to market yourself, especially if you already have a list of customer emails. Sending out a monthly or quarterly newsletter, or announcing your sales by email is a great way to get the word out and keep a relationship going between you and your customers.
We work hand-in-hand with you to determine a email strategy which is right for you, and can create the content you need to keep your customers in the know.
Backlinking is an excellent way to build the rank of your pages, or in other words, help your pages rank higher in organic searches (SEO.) We provide a proprietary system of earning backlinks each month to keep your website rank growing.
Inbound marketing is closely related to SEO and email marketing, as all three depend on content creation for a portion of their success. Inbound marketing draws customers in through landing pages, videos, newsletters and other forms of media, with the goal of earning information from customers, such as their email, phone number, company, title and more to be able to market to them better.
Nonprofit grants for SEM are digital marketing services we provide exclusively for 501(c)3 organizations. Google is giving away $10,000/month in free SEM advertising (text ads only) to qualifying organizations, and as a Google Partner we help guide you through the application process for this grant, as well as help manage your ad campaigns.
If you’re ready to handle more sales and up your digital marketing game, contact us today to talk strategy. Let’s Cohlaborate.
Ready to learn more? Contact us today to learn more about our Digital Marketing Services.
Cohlab Physical Address
925 1st Street South Suite 101
St Cloud, MN 56301
Cohlab Edina Office
3800 American Blvd. West Suite 1500
Bloomington, MN 55431
Cohlab Mailing Address
1721 Grizzly Lane
Sartell, MN 56377
Phone: (320) 403-2433
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
When we got back to town we talked to local small business owners and found a common theme: everyone is tired of the hassle, expense and overall confusion of technology.
We founded Cohlab to help small businesses create a collaborative web and mobile strategy that is both understandable and affordable.