Search Engine Marketing (PPC)
Search engine marketing (SEM) is a great way to jumpstart your online business. While search engine optimization (SEO) helps you grow over the long-term, everyone can use a boost to quickly get to the next level, whether you’re looking for sales, leads, or an increase in views/visits.
At Cohlab, we’re a Certified Google Partner. This means we are trained in various Google advertising methods, and have access to expert help from Google employees anytime we need it, to make sure we deliver the results you’re looking for.
So, what exactly is search engine marketing, and how does it work?
Search Engine Marketing: What Can It Do For Me?
Search engine marketing is an extremely effective tool for driving site visits to particular pages.
For instance, if you were a mosquito control company, you may want to use search engine marketing to get ads in front of people who are between the ages of 30-65 who are homeowners and live in a 60 mile radius of your business, with the ads being served between April and June.
With search engine marketing, you can target by location, gender, age, and many other controls to get your ads in front of the right people to drive visits and sales.
How Much Does Search Engine Marketing Cost?
PPC refers to the cost per click, or how much it costs every time a person clicks once on your ad (which links to a page on your website.) It’s important to note you only pay if a person clicks on your ad; if they simply view the ad, it costs you nothing.
Clicks are an important way of measuring the effectiveness of your search engine marketing, which we do through Google Analytics.
Newer media powerhouses like Google, Bing, Facebook and Twitter have all adopted this style of charging for ads.
One recent study found that many small businesses waste 25% of their PPC budgets due to misunderstanding of keywords and other search engine marketing issues. This is precisely why it is usually best to hire an expert like Cohlab to do your search engine marketing for you, as you’ll end up saving money in the long run.
CPM refers to the cost per thousand impressions, or how much it costs every time 1,000 people view your ad. It’s important to note that this is based on views, not clicks, so we don’t have any guarantee that action is taken, it has just been shown. CPM is only available for display ads, not for text or video ads.
This is the most similar to traditional television, radio or newspaper advertising, where you pay for display space.
Ready to learn more? Contact us today to learn more about our Digital Marketing Services.
Cohlab Physical Address
925 1st Street South Suite 101
St Cloud, MN 56301
Cohlab Edina Office
3800 American Blvd. West Suite 1500
Bloomington, MN 55431
Phone: (320) 403-2433
Cohlab was born while visiting family in California. Our aunt and uncle, who own a small business, were frustrated by the cost of maintaining a website and confused about what technology was relevant for their web strategy.
We founded Cohlab to help small businesses create a collaborative web and mobile strategy that is both understandable and affordable.