As a business owner, you understand the concept that to make a profit, you need to make more money than what you spend. When you choose to invest money in a product or service, you hope to see a return on investment (ROI). While some things are easy to measure, such as the cost to […]
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Entries by cohlab-admin
A core is defined as the central, or most important part of something. Your WordPress core does not deviate from this. It is the central and most important aspect of your website. That is the reason that maintenance and updating of your core are so crucial. As the center of your site, WordPress unveils updates […]
Last month, Google released an update regarding their position on the use of doorway pages. A doorway page is simply a website or page that is specifically designed to obtain a high rank when certain search terms are used. In short, they are created to fill the search engine ranking results with similar pages that […]
If your website is managed by a content management system (CMS), the chances are relatively strong that it is WordPress. Furthermore, if you use WordPress for your site, the chances are even stronger that you have various plug-ins to increase the functionality of WordPress. Higher still is the likelihood that if the above is true, […]
It can happen at any time with very little warning. People often find out it’s happened to them in a number of ways. An angry client may call asking why their computer is telling them your website may be harmful to their computer. A co-worker may send a short email. Or, you may happen to […]
~Recent Google Update Google has now expanded the use of Schema.org tags and created a tool to check your website to see if there are any errors. Here are 2 links that Google has created. Structured Data Testing Tool Prototype and test your markup Knowledge Card In March of 2015, Google made a change in […]
After months of cold temperatures and gray skies, the thermometer is finally beginning to rise and the sun is once again showing its cheerful face. As we recover from our annual bout of cabin fever and begin to feel the energy and motivation that spring often brings, we often look for ways to do some […]
URL shortening is not new; in fact it has been around for many years. And while some may argue reasons why a small business should not use them, they can’t argue that there are some truly great benefits on the pro side. A URL shortener is a service that takes a long and messy looking […]
Tesla Motors has slowly made its presence felt in the United States car industry. A combination of product differentiation, and supreme customer service has taken Tesla motors from a small start up to a major player in the automotive industry. Initially viewed as an overpriced boutique car for the rich, Tesla barely registered on the […]
The web is filled with different tools and services that are designed to help small businesses successfully implement an email marketing campaign, and for good reason. Email marketing continues to provide a phenomenal return on investment. One of the best known of these products is MailChimp. The service is fairly straightforward and easy to learn […]