It might seem like the digital landscape has always been dominated by big companies with big names. Google. Apple. Facebook. Twitter. But the landscape can change, and can do so rapidly. Recently, Apple has begun to take a bite out of Google’s supremacy in the online advertising arena. Online advertising has been Google’s driving force, […]
We all know Google has been collecting data on us for years. Now, with the Google My Activity page, you can see [most] of your data all in one place. Google’s new Google My Activity dashboard allows you to see nearly every piece of data they have ever collected on you: websites visited, images viewed, […]
Email marketing services like HubSpot and MailChimp help you organize your mailing lists and send templated messages to many users at once. But not many people are using email marketing services to their fullest. At Cohlab, we have some best practices we utilize for our clients’ email marketing services which we’re happy to share with […]
If you’re here, you’re likely in need of a search engine optimization, or SEO marketing services firm, to help your company with its Google search rankings. If you do a search for “SEO Firms” on Google, you’ll probably come back with dozens or even hundreds of results, depending on the size of the city you’re […]
Web development is a complex process, and with eCommerce web development there are many more factors to take into account. Instead of users coming to a website to learn about a service, then calling or emailing for more information or an appointment, an eCommerce site contains the entire sales process, and needs the requisite abilities […]
A big part of search engine marketing (SEM) is the pay-per-click, or PPC services a digital marketing firm can provide. PPC services allow you to pay per click for good positioning on Google search results for certain keywords. PPC services can give your advertising a quick boost to get to the next level, whether you’re […]
Local search ranking is a huge opportunity for any business. Google is emphasizing local answers in search, so it’s important for you to be visible so you can be found by local searchers. There are a few different ways to become more visible, like getting more online reviews and claiming your Google business listing. Before […]
Web marketing can be tricky business, especially if you don’t have the staff or bandwidth to devote to it. Digital marketing firms like ours have the expertise and time to devote to working on your web marketing and search engine optimization to help bring you new and repeat business. Let’s look at 4 ways you […]
Whether you have a newsletter or a big sale to announce, an email blast is usually a marketer’s first choice to get the word out. An email blast let’s you contact a ton of people at the right time, but there are many ways this can go wrong for a company or individual marketer, even […]
If your website isn’t mobile friendly, or easy to use on multiple different devices (desktops, laptops, tablets or mobile phones) Google will begin penalizing it by ranking it lower on mobile search page results. In April 2015, Google first started ranking non-mobile friendly websites lower, but now, in May 2016, the strategy has been amped […]
